A/B & Multivariate Testing

In the spirit of the New Year, we’re rounding up a few of the best case studies from 2019. 1. Quantifying the Impact of Page Speed This was an unconventional case study that determined the real value one second of page load time had for this ecommerce. A must read if you’re curious how site…

SiteSpect Product Recommendations solution is here. In honor of our newest way to help you personalize your website, this blog will break down 5 different ways to use Product Recommendations to give your visitors an even better customer experience and send your conversions through the roof. #1: You May Also Like This strategy uses data…

SiteSpect’s Customer Success team knows the SiteSpect solutions better than anyone. From building campaigns to advising on optimization strategy, they use every feature SiteSpect has to offer. In this series we will interview the members on the Customer Success team and highlight some of their favorite features, why they love them and why they should…

You don’t need reminding that Black Friday through Cyber Monday is a very big deal for ecommerce. But, when it comes to analyzing that massive influx of data you’re about to wade through, I have a few tips to keep in mind to make the impact carry into your business all year. 1. If you’re…

Personalization is key for anyone working in digital optimization or marketing. Customers want their online experience tailored to their needs, and you want customers to convert with minimal friction. But too often personalization gets translated into really broad strokes that leave customers confused and dissatisfied. This can happen when brands focus on general demographic information…

When you’re searching for ideas to optimize conversions on your site, you likely find tons of suggestions for ecommerce sites. But what if your primary KPIs aren’t purchases, or add to carts? This blog is for you. 1. Test and optimize images on mobile. If you have any amount of mobile traffic you should be…