Posts by Paul Terry

Paul Terry

Paul Terry

Paul Terry is a SiteSpect Consultant in Customer Support, guiding SiteSpect users on the road to optimization. He has over 15 years experience in optimization, testing, and personalization. He is based in Duluth, Georgia.

Test tube and vapor

Calibration of the Testing Environment for Better Metrics on User Behavior

By Paul Terry · May 13, 2022

A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance…

Common Mistakes in A/B Testing: Testing Too Small

By Paul Terry · May 13, 2021

Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we…

How Long Should I Run My A/B Test?

By Paul Terry · March 4, 2021

So, you’ve launched your A/B test and the data is rolling in. You’re starting to see some great uplift for your KPI, and your other metrics are providing great insight…

Four Product Recommendations Mistakes and How to avoid Them

By Paul Terry · December 18, 2020

Including product recommendations on your retail site seems like a no-brainer for increasing conversions and customer satisfaction, right? Not exactly. It’s true, many brands see huge upticks in their key…

How to Deal with Unpredictable Shipping This Holiday Season

By Paul Terry · December 10, 2020

This year the pandemic has pushed more shoppers to buy online for everything from basic household goods to luxury items. This is magnified this holiday season, with Black Friday online…

A Guide to A/B Testing With Low Traffic

By Paul Terry · September 23, 2020

It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance,…