Posts by Paul Terry
Calibration of the Testing Environment for Better Metrics on User Behavior
By Paul Terry · May 13, 2022
A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance…
Common Mistakes in A/B Testing: Testing Too Small
By Paul Terry · May 13, 2021
Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we…
How Long Should I Run My A/B Test?
By Paul Terry · March 4, 2021
So, you’ve launched your A/B test and the data is rolling in. You’re starting to see some great uplift for your KPI, and your other metrics are providing great insight…
Four Product Recommendations Mistakes and How to avoid Them
By Paul Terry · December 18, 2020
Including product recommendations on your retail site seems like a no-brainer for increasing conversions and customer satisfaction, right? Not exactly. It’s true, many brands see huge upticks in their key…
How to Deal with Unpredictable Shipping This Holiday Season
By Paul Terry · December 10, 2020
This year the pandemic has pushed more shoppers to buy online for everything from basic household goods to luxury items. This is magnified this holiday season, with Black Friday online…
A Guide to A/B Testing With Low Traffic
By Paul Terry · September 23, 2020
It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance,…