A/B & Multivariate Testing

Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their initiatives with clear, concrete CRO metrics. If your team has ever wondered when it’s time to conclude a test, or if you’ve found yourself questioning…

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use a test prioritization framework, your team might not always know which experiment to run next. While any test could reveal meaningful results, we all could…

When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one of the best ways to collect concrete data on user needs is through experimentation. A/B testing has become an indispensable tool for many organizations to…

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update; it represents a commitment to empowering product owners, marketers, developers, and CRO specialists to achieve their testing and transformation goals more efficiently, confidently, and collaboratively.…

As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to find new ways to stand out from your competition. Running A/B tests more efficiently and effectively can help your team maintain an edge and make…

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of the industry. With countless streaming options available, standing out requires fully optimized user experiences. For those already running an experimentation program, behavioral segmentation is a…