A/B & Multivariate Testing

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A/B Testing Top 6: The Best Tests for 2023

A/B testing detects what best resonates with your website visitors to help improve engagement and conversions. You can A/B test a whole new page design to see which one engages better with your visitors, or it could be a specific piece of gated content used for lead generation. The point is, it doesn’t always have…
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Go From Now to ‘Wow!’

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of experimentation your brand is engaged in today, this can be a short journey or a long arduous road to recovery. In either case, you must…
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Marketing Success

Experimentation for Marketing Success

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your competition is doing to beat them at the loyalty game. To beat competitors to the punch, experimentation is the name of the game. But you…
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Mistakes to Avoid When A/B Testing

In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a good thing. It’s easy to make mistakes when A/B testing. What you want to avoid is making the same mistake repeatedly that your experiment is…
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Building A Culture Of Optimization: What’s In It For You?

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…
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Notepad 2022 Optimization Goals

SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…
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