A/B & Multivariate Testing

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our customer support capabilities: “SiteSpect offers a dedicated optimization team, always-on in-house customer support and training for all users. This is a more robust customer support offering than most vendors in this evaluation.” – Gartner® Whether your…

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our measurement capabilities: “SiteSpect’s real user monitoring metrics are incorporated with its personalization measurement, reducing the need for a separate site monitoring tool. It enables clients to detect, diagnose and optimize site performance by measuring how quickly…

With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our testing capabilities: “SiteSpect offers A/B, MVT and MAB testing across web, app and mobile, with a visual editor and four-step guided workflow. It also offers low-latency and no flicker testing in its proxy-based architecture (experiences are…

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same old A/B tests that don’t yield meaningful results. When that happens, it’s best to take a step back. Here are five ingredients that will spice…