A/B & Multivariate Testing

If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results, you can refine the user experience and increase conversions and revenue. While that sounds great, some organizations running A/B tests find that the process of planning, testing,…

Conversion rate optimization teams that steadily run A/B tests are on the right track—but managing a testing program effectively is essential for achieving consistent, measurable results. Organizations incorporating best practices, such as following frameworks and conducting regular analyses, are prepared for more successful and scalable testing operations. At its core, the most efficient experimentation program…

Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make informed decisions, understanding your options is an important part of the process. Among business leaders, 93% believe having the right type of decision intelligence can…

As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew results is sample ratio mismatch. This problem is somewhat common, with sample ratio mismatch happening in as many as 6-10% of all A/B tests run.…

If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales. Businesses aiming to maximize their online performance now focus on adopting conversion rate optimization best practices. Conversion rate optimization (CRO) involves systematically improving your website…

For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the go? Which devices do they use most frequently? By fine-tuning your mobile app, your company could see a share of the $935 billion mobile apps…