A/B & Multivariate Testing

Graphic of a conversion funnel as part of a hybrid experimentation tool strategy.

Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool

Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get faster results? A hybrid experimentation tool might be the exact solution you need. Traditional A/B testing methods, while valuable, often fall short of the agility…
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A person using hybrid experimentation to compare A/B tests.

The Essentials of Hybrid Experimentation

When running experimentation programs, most organizations start with client-side tests to experiment with the most common use cases, such as graphics, design scheme, and CTA copy and placement (as many as 85% of businesses prioritize CTA triggers for A/B testing). While client-side tools are well established and easier to use, they come with limitations, including…
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Image of healthcare industry tech in the context of optimization by a CRO team.

4 Key Ways Your CRO Team Is Revolutionizing the Healthcare Industry

Whether you have a dedicated CRO team or rely on developers, product owners, and marketers to improve user experience and conversion rates, you probably already understand the potential of A/B testing for streamlining workflows and optimizing revenue. As experimentation is often a process of iteration and learning, you might not see it right away—but as…
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Person holding a phone that is streaming content in reference to how to use A/B testing to optimize streaming apps.

How to Use A/B Testing to Identify Areas of Low Engagement in Your Streaming Media App

With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies aiming to optimize their streaming media app have likely already considered the design, layout, and content recommendations within their app carefully to encourage current users…
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Visual depiction of a person engaging in their patient portal experience.

How to Improve Your Patient Portal Experience with A/B Testing

We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the practice, online patient portals have since been introduced, making the patient experience quicker, easier, and virtually painless (no pun intended). With 73% of patients now offered access…
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How to Build a Secure A/B Testing Framework for Your Financial Institution

Secure A/B Testing Frameworks: What You Need to Know

Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations still deal with high support center costs or want to make improvements to the user experience. That’s just one area in which A/B testing solutions…
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