A/B & Multivariate Testing
Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement
By SiteSpect Marketing •
Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.
Read More Healthcare Optimization: How to Improve App Engagement with A/B Testing
By Paul Bernier •
Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution.
Read More Key Insights From the 2023 OTT Executive Summit
By SiteSpect Marketing •
The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.
Read More Top 5 A/B Testing & Experimentation Predictions for 2024
By Paul Bernier •
It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?” 2023 was a great year for the A/B testing market overall, with 77% of companies engaging in experimentation—and that number is expected to push even higher as we kick off 2024. We believe optimized conversion rates, improved user engagement,…
Read More Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations
By Paul Bernier •
Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers using conversion rate optimization to improve their revenue, you can’t afford to push it aside. Whether you’re turning website visitors into subscribers, boosting engagement from…
Read More Acing E-Commerce A/B Testing: 5 Winning Experiments
By SiteSpect Marketing •
A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom line. But as online businesses continue to change in 2023 and beyond, so does the need for precision in understanding customer behavior and optimizing user…
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