A/B & Multivariate Testing

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of the industry. With countless streaming options available, standing out requires fully optimized user experiences. For those already running an experimentation program, behavioral segmentation is a…

Organizations with established A/B testing programs know that running experiments is only the beginning of the optimization process. The most meaningful insights—and impact—come from what happens next: analyzing A/B test results. Test data informs everything from website improvements to product decisions and even broader business strategies. Despite its importance, even experienced teams can accidentally miss…

Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience is essential not only to keeping customers engaged, but to driving conversions and encouraging loyalty. Users today are accustomed to seamless, straightforward online interactions, so…

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences for their users, it’s important to look ahead and anticipate the next steps that could make an impact on your own experimentation program. New and…

A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently and basing important decisions on reliable, accurate, and statistically significant data? The approach you take to testing can make or break the value you get…

Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking elsewhere for future health services, healthcare organizations need to introduce more ways to boost brand engagement. Helping patients remain engaged and connected with health products…