A/B & Multivariate Testing

Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations still deal with high support center costs or want to make improvements to the user experience. That’s just one area in which A/B testing solutions…

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy…

Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA compliance. With 95% of all identity theft incidents coming from stolen healthcare records, data security is always a top priority for healthcare organizations. But maintaining…

Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.

Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution.

The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.