The CX Product Lifecycle
Fine-tuning customer experience requires a process that is both phased and cyclical. SiteSpect provides value across this lifecycle, with SiteSpect Rollouts focused on specific areas of release management and feature flag testing.
Full Release Testing
SiteSpect Rollouts goes beyond simple "on/off" feature toggling and feature flag testing. With SiteSpect's unique and patented architecture, you can roll out and A/B test full releases, infrastructure components, app frameworks, and individual services.
Blue / Green
Use SiteSpect to toggle between different environments or code candidates.
Canary
Test new releases and platforms on specific smaller segments of users (by geo, by device, random, etc.)
Continuous Release
Quickly align with fast-changing consumer requirements and bring more reliable products to market. SiteSpect enables you to target granular audiences and show any number of software, feature, infrastructure, and other experience variations, while A/B testing, monitoring, controlling, and reporting on their impact.
Feature Flags, Yes...But So Much More
In addition to traditional feature flags, SiteSpect Rollouts provides benefits other solutions cannot.
| Rollout Feature | Why SiteSpect | SiteSpect | Traditional Feature Flag Solutions |
|---|---|---|---|
| Feature Flags | Modify real-time user experiences without deploying new code. | ||
| Session Tracking | Tracks all sessions, users, metrics, and targeting. | ||
| Continuous deployment | No 3rd party code to clean up later. | ||
| Full release testing | Compare entire release packages instead of just features. | ||
| Minimal technical debt | Release individual services to targeted audiences. | ||
| AJAX & JSON changes | Change, monitor, or redirect any call between app and server. | ||
| Smart traffic management | Send traffic to alternate URLs, servers, or clouds to test software, platform, or infrastructure changes. |
Segmentation & Targeting
Target pilot users (for alpha/beta releases) based on behavior, geography, user agent, time, or a variety of other criteria. Show new features just to those you choose.
Analytics & Reporting
Make fast, data-driven decisions with real-time analytics and reports. Stakeholders can quickly analyze and understand relevant features, releases, and their impact, keeping your teams informed and collaborating.
Monitor hundreds of metrics to learn more about product changes and their impacts.
Understand how site speed impacts conversion in real-time. Pinpoint the feature changes and areas of your site that impact customer experience.
Integrate SiteSpect data into other analytics and reporting platforms.
Learn more about SiteSpect's analytics and reporting capabilities.
Risk Mitigation
Confidence is knowing that the feature or release you're building has already been proven to work and that you can easily roll back any change you make. SiteSpect Rollouts allows organizations to easily iterate and A/B test changes without having to apply tons of labor, cost, and permanence to that effort.
100% of users directed to new version/feature/environment.
75% of users failed back to previous version/feature/environment.
Minimizing Technical Debt
Implement variations without creating a mass of future code cleanup. With SiteSpect Rollouts, there's never any 3rd-party code to clean up later.
Learn How Coles Liquorland Uses SiteSpect Rollouts
Liquorland is a leading liquor chain in Australia under Coles Liquor division of Coles Group, one of Australia’s largest and most iconic retailers. They use SiteSpect as a key part of their rollouts strategy. As Brandon Briz, Conversion Optimization Manager at Coles Liquor explains, “SiteSpect allows us to roll out new features in a safe way, where we can follow a controlled plan.”
Read the full case study to see how they recently released a new feature with SiteSpect.
