Testing and Experimentation

Validate your ideas and make data-driven decisions that drive revenue.

AB Testing

A/B Testing

Use SiteSpect's A/B testing solution to compare two or more versions of a page to determine which factors increase conversion and improve the customer experience. Measure hundreds of metrics and A/B test anything from client-side look and feel to server-side performance.

Multivariate Testing

Use SiteSpect's multivariate testing solution to measure the interaction between multiple independent elements of a user experience. Understand and optimize how elements of your site work together.

MVT Testing
Client-Side Testing

Client-Side Testing

A/B test or multivariate test to make changes to the user experience using our simple Visual Editor or powerful Regular Expressions. Modify, define, or redesign pages and flows that support SPA frameworks while minimizing the performance impact of traditional client-side tools.

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Server-Side Testing

Create A/B tests and multivariate tests and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers, or parameters for feature flagging. A/B test, multivariate test, and optimize your CMS, product recommendation engine, and other vendor tools.

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Server-Side Testing

Features & Benefits

Faster site

No Flicker & High Performance

Experience our proxy architecture built from the ground up to avoid flicker and ensure unmatched speed across desktop, tablet, and mobile devices.

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Dashboard

Quickly analyze and understand relevant campaigns and outcomes. Use our comprehensive dashboard to measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions.

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Analytics

Make faster and better decisions with SiteSpect's analytics. We offer deep segmentation, reports, alerts, and updates to let you know how your digital presence resonates with your customers.

 
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Alerts

Respond to real-time alerts and in-product messages to proactively manage your campaigns. Know when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.

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Visual Editor

Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs such as React and Angular right out of the box.

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Promote Winners

Push winning variations to all traffic to benefit early from wins. Push hot fixes to all traffic or to traffic segments to quickly resolve issues.

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Find & Replace

Modify page content and source code on the fly using SiteSpect's Find and Replace technology. Replace, remove, or add in new functionality before pages are rendered in the browser; it's as simple as swapping content. Or use the power of regular expressions to do sophisticated pattern matching. All with zero impact to performance.

 
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SPA Testing

SiteSpect supports A/B testing, personalization, and optimization of Single-Page Applications (SPAs) and uses a framework-agnostic approach to support commonly used technologies, such as Angular, React, Vue, and more.

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Comprehensive API

Automate your optimization program through our API: http://developers.sitespect.com/

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Omnichannel

Create a consistent customer experience by recognizing users across devices.

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Concurrent Testing

Isolate users in single campaigns or allow them in multiple overlapping experiences.

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User Permissions

Enforce an optimization workflow with campaign administrators, builders, and read-only roles.

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Auto Optimization

Our Auto Optimization feature analyzes campaigns automatically and promotes winning variations to improve the overall user experience. The algorithm adjusts and re-adjusts what the user sees based on a weighted analysis of recently observed user behavior.

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Custom Analytics Dimensions

Leverage custom variables to capture dimensions about users, such as products purchased, categories viewed, and items searched.

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Mobile App Testing

Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs, or use an API-only solution.

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