SiteSpect Blog
7 Quick Test Ideas for Optimizing Your Website
By Luke Hardwick · January 14, 2022
As a marketer, you are tasked with keeping your site optimized and providing the best customer experience possible. That is where optimization platforms like SiteSpect come in. Our platform allows…
Google AdSense Tracking Challenges that SiteSpect Solves with Integration
By Justin Bougher · December 8, 2021
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted…
Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space
By Jen Decker · December 3, 2021
Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or…
What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them
By Jen Decker · November 17, 2021
Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the…
SiteSpect European Customer Advisory Board Overview
By Maarten Plokker · October 27, 2021
Last week we had the pleasure of hosting a European Customer Advisory Board in the Olympic Stadium in Berlin, Germany. SiteSpect customers from around Europe, like de Bijenkorf, Idealo, Schiphol,…
Testing in a High Caching Environment
By Ruby Brown · October 27, 2021
Website optimization and personalization is all about delivering the right experience at the right time to the right user. To do this, your optimization tool needs to be able to…