SiteSpect Blog

A/B Testing Mistakes and How to Avoid Them Part 4 – Thinking Small

By Kevin Plankey · May 24, 2023

Optimization teams, especially new ones, A/B test aspects of their digital properties that have been frequent subjects of debate, like button colors, calls to action, and hero images. These tests…

Employee Spotlight: Adam Woodworth, Principal Software Engineer

By SiteSpect Marketing · May 23, 2023

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time

By Kevin Plankey · May 18, 2023

When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want…

Digital Transformation = Survival: Two Customer Stories

By Mike Fradkin · May 11, 2023

In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands…

A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics

By Kevin Plankey · May 4, 2023

Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to…

Employee Spotlight: Paul Terry, Senior Optimization Consultant

By SiteSpect Marketing · April 21, 2023

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

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