SiteSpect Blog

Calibration of the Testing Environment for Better Metrics on User Behavior

By Paul Terry · May 13, 2022

A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance…

How SiteSpect Improves Conversions, a Use Case for the Financial Sector

By Luke Hardwick · May 5, 2022

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services….

Use Customer Data to Improve the Digital Customer Experience

By Shamir Duverseau · May 2, 2022

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you…

SiteSpect’s Visual Editor Releases Responsive Feature

By Paul Bernier · April 22, 2022

Responsive web design provides a great web experience for users across devices, without the need for installing native apps. Websites are built in such a way to adapt to users’…

Drive Growth with Customer Experience Optimization

By Kevin Plankey · April 18, 2022

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…

The “New” Optimization Team

By SiteSpect Product Management · April 4, 2022

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a…