Personalization
Why A/B Testing is Important for Healthcare Organizations
By Kevin Plankey •
In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at least part of their services online. That being said, there is a growing need to optimize and fine-tune the virtual healthcare experience. The problem? Personalizing…
Read More Unlocking Search Success: Supercharge Your Website with SiteSpect’s Search Optimisation
By SiteSpect Marketing •
In the ever-evolving digital landscape, where customer expectations continue to rise, your website’s dynamic internal search functionality is more critical than ever. Internal search optimisation stands to: So, what is search bar optimisation? Internal search is like having a trusty detective within a website, helping users find what they’re looking for. The search bar holds…
Read More From Implementation to Results: SiteSpect’s Comprehensive Support is Your CRO Partner
By Jen Decker •
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our customer support capabilities: “SiteSpect offers a dedicated optimization team, always-on in-house customer support and training for all users. This is a more robust customer support offering than most vendors in this evaluation.” – Gartner® Whether your…
Read More How SiteSpect’s Better Data Equals Better Decisions
By Jen Decker •
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our measurement capabilities: “SiteSpect’s real user monitoring metrics are incorporated with its personalization measurement, reducing the need for a separate site monitoring tool. It enables clients to detect, diagnose and optimize site performance by measuring how quickly…
Read More Use Customer Data to Improve the Digital Customer Experience
By Shamir Duverseau •
Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you don’t need to know everything and anything about your audience. Opt for a lean data approach (in contrast to big data), and only capture and…
Read More Drive Growth with Customer Experience Optimization
By Kevin Plankey •
In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The key is to be proactive and optimize your customer experience using data as well as the feedback you generate from your users. Let’s start with…
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