The Latest A/B Testing and Optimization News

• 5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience April 16, 2024
  For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy… […]
  Paul Bernier
• Navigating Digital Experimentation with HIPAA Compliance April 11, 2024
  Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA compliance. With 95% of all identity theft incidents coming from stolen healthcare records, data security is always a top priority for healthcare organizations. But maintaining… […]
  Mike Fradkin
• Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement March 5, 2024
  Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization. The post Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement appeared first on SiteSpect.
  Mike Fradkin
• Your Path to Enhanced User Experiences Through Server-Side Testing February 20, 2024
  Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide. The post Your Path to Enhanced User Experiences Through Server-Side Testing appeared first on SiteSpect.
  Paul Bernier
• Announcing the SiteSpect Partner Program February 6, 2024
  The SiteSpect Partner Program is designed to educate and enable the delivery of world-class services to grow the bottom line for our mutual clients. The post Announcing the SiteSpect Partner Program appeared first on SiteSpect.
  Paul Bernier
• Healthcare Optimization: How to Improve App Engagement with A/B Testing January 31, 2024
  Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution. The post Healthcare Optimization: How to Improve App Engagement with A/B Testing appeared first on SiteSpect.
  Paul Bernier
• Key Insights From the 2023 OTT Executive Summit January 23, 2024
  The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights. The post Key Insights From the 2023 OTT Executive Summit appeared first on SiteSpect.
  Mike Fradkin
• Top 5 A/B Testing & Experimentation Predictions for 2024 January 17, 2024
  It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with 77% of companies engaging in experimentation—and that number is expected to push even higher as we kick off 2024. We believe optimized conversion rates, improved user engagement,… […]
  Paul Bernier
• Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations December 20, 2023
  Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers using conversion rate optimization to improve their revenue, you can’t afford to push it aside. Whether you’re turning website visitors into subscribers, boosting engagement from… […]
  Paul Bernier
• Acing E-Commerce A/B Testing: 5 Winning Experiments December 6, 2023
  A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom line.  But as online businesses continue to change in 2023 and beyond, so does the need for precision in understanding customer behavior and optimizing user… […]
  Mike Fradkin