The Latest A/B Testing and Optimization News

• Get Inspired: Top A/B Testing Examples March 6, 2025
  Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use a test prioritization framework, your team might not always know which experiment to run next. While any test could reveal meaningful results, we all could… […]
  Mike Fradkin
• How To Increase Customer Loyalty With Hybrid Experimentation February 6, 2025
  When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one of the best ways to collect concrete data on user needs is through experimentation. A/B testing has become an indispensable tool for many organizations to… […]
  Paul Bernier
• Introducing The New SiteSpect UX February 4, 2025
  We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update; it represents a commitment to empowering product owners, marketers, developers, and CRO specialists to achieve their testing and transformation goals more efficiently, confidently, and collaboratively.… […]
  Mike Fradkin
• 4 Hybrid A/B Testing Myths That Could Be Holding You Back January 27, 2025
  As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to find new ways to stand out from your competition. Running A/B tests more efficiently and effectively can help your team maintain an edge and make… […]
  Paul Bernier
• How To Use Behavioral Segmentation in Streaming Media A/B Tests January 15, 2025
  Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of the industry. With countless streaming options available, standing out requires fully optimized user experiences. For those already running an experimentation program, behavioral segmentation is a… […]
  Mike Fradkin
• 4 Elements to Consider When Interpreting A/B Test Results December 19, 2024
  Organizations with established A/B testing programs know that running experiments is only the beginning of the optimization process. The most meaningful insights—and impact—come from what happens next: analyzing A/B test results. Test data informs everything from website improvements to product decisions and even broader business strategies. Despite its importance, even experienced teams can accidentally miss… […]
  Paul Bernier
• SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024 December 12, 2024
  SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities and strategic advantages that make SiteSpect a strong contender in the space. Excellence Recognized Based on a detailed set of evaluation criteria, SiteSpect achieved perfect… […]
  Mike Fradkin
• Letter from the CEO: Reflecting on SiteSpect’s 2024 Momentum and the Future December 12, 2024
  As I reflect on our performance and mission in 2024, my leadership team and I are incredibly proud of what we have accomplished at SiteSpect. Our vision to drive impactful, customer-centric experimentation with substantial ROI has never been stronger, and this year, we’ve taken tremendous strides in accomplishing this vision with outstanding support from our… […]
  Patrick Romich
• A Guide to Elevating Product Experience With Hybrid Testing December 5, 2024
  Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience is essential not only to keeping customers engaged, but to driving conversions and encouraging loyalty. Users today are accustomed to seamless, straightforward online interactions, so… […]
  Paul Bernier
• Top 5 A/B Testing Trends for 2025 November 21, 2024
  The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences for their users, it’s important to look ahead and anticipate the next steps that could make an impact on your own experimentation program. New and… […]
  Mike Fradkin