SiteSpect

• A/B Testing Mistakes and How to Avoid Them Part 4 – Thinking Small May 24, 2023
  Optimization teams, especially new ones, A/B test aspects of their digital properties that have been frequent subjects of debate, like button colors, calls to action, and hero images. These tests can be important to conversion rates and average order values. These A/B tests are simple to set up, easy to explain, and winners are usually… […]
  Kevin Plankey
• Employee Spotlight: Adam Woodworth, Principal Software Engineer May 23, 2023
  SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here. We’ll be featuring an interview here on our blog and on our social accounts. For this month’s Employee Spotlight, we feature Adam Woodworth. Here at… […]
  SiteSpect Marketing
• A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time May 18, 2023
  When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want to make to your site and are eager to finally implement and test those. However, despite the temptation to jump into everything all at once,… […]
  Kevin Plankey
• Digital Transformation = Survival: Two Customer Stories May 11, 2023
  In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands like Toys R Us, Sports Authority, Blockbuster, Lord & Taylor, and Dressbarn come to mind? Were Pier 1 Imports, A&P Supermarkets, or Borders on your… […]
  Mike Fradkin
• A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics May 5, 2023
  Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to avoid when A/B testing. This week, we’ll talk about setting the wrong metrics. Setting the Wrong Metrics It takes some experience to know all the… […]
  Kevin Plankey
• Employee Spotlight: Paul Terry, Senior Optimization Consultant April 21, 2023
  SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here. We’ll be featuring an interview here on our blog and on our social accounts. For this month’s Employee Spotlight, we feature Paul Terry. Here at… […]
  SiteSpect Marketing
• Components to A/B Test in Your E-commerce Checkout April 13, 2023
  It can be difficult to identify and prioritize which components should be A/B tested to best help reach your established KPIs and business goals. Fortunately, good discipline around experimentation can help with e-commerce optimization and can be a continuous process that ensures you are constantly improving the overall shopper experience. Below are some A/B testing… […]
  Kevin Plankey
• The Slow Demise of Tag-Based A/B Testing Solutions April 5, 2023
  Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or small) to the customer experience without both hypothesizing the impact of changes and also deploying a testing strategy to validate or refute those hypotheses. Over… […]
  Jon Fraser
• The Secret to Digital Optimization: Be Human March 22, 2023
  When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease of use” optimizations like ensuring that call-to-action buttons are above the fold, that every step in the conversion process is efficient with no unnecessary form… […]
  Monique Armieri
• Employee Spotlight: Kevin Plankey, Director of Demand Generation March 10, 2023
  SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here. We’ll be featuring an interview here on our blog and on our social accounts. For this month’s Employee Spotlight, we feature Kevin Plankey. Here at… […]
  SiteSpect Marketing