The Latest A/B Testing and Optimization News

• Group Sequential Testing vs. Bayesian: Choosing a Statistical Model for A/B Testing September 12, 2024
  Choosing the right statistical model means choosing the source of data you trust to support critical business decisions. When you need reliable data from A/B tests in order to make informed decisions, understanding your options is an important part of the process. Among business leaders, 93% believe having the right type of decision intelligence can… […]
  Paul Bernier
• How to Fix Sample Ratio Mismatch in Your A/B Tests August 15, 2024
  As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew results is sample ratio mismatch. This problem is somewhat common, with sample ratio mismatch happening in as many as 6–10% of all A/B tests run.… […]
  Mike Fradkin
• How to Implement Conversion Rate Optimization Best Practices August 8, 2024
  If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales. Businesses aiming to maximize their online performance now focus on adopting conversion rate optimization best practices. Conversion rate optimization (CRO) involves systematically improving your website… […]
  Paul Bernier
• Mobile App Innovation: Harnessing Hybrid Testing for Success July 18, 2024
  For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the go? Which devices do they use most frequently? By fine-tuning your mobile app, your company could see a share of the $935 billion mobile apps… […]
  Mike Fradkin
• 6 Ways to Increase E-Commerce Revenue with Hybrid A/B Testing July 8, 2024
  Imagine your team is tasked with developing a clear, effective strategy to increase your e-commerce revenue. You might turn to many of the traditional conversion rate optimization techniques, such as developing in-depth buyer personas, creating content, offering coupon codes and free shipping, and conducting A/B tests to assess the impact of these actions. If you… […]
  Paul Bernier
• Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool June 19, 2024
  Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get faster results? A hybrid experimentation tool might be the exact solution you need. Traditional A/B testing methods, while valuable, often fall short of the agility… […]
  Mike Fradkin
• The Essentials of Hybrid Experimentation June 10, 2024
  When running experimentation programs, most organizations start with client-side tests to experiment with the most common use cases, such as graphics, design scheme, and CTA copy and placement (as many as 85% of businesses prioritize CTA triggers for A/B testing). While client-side tools are well established and easier to use, they come with limitations, including… […]
  Paul Bernier
• 4 Key Ways Your CRO Team Is Revolutionizing the Healthcare Industry June 5, 2024
  Whether you have a dedicated CRO team or rely on developers, product owners, and marketers to improve user experience and conversion rates, you probably already understand the potential of A/B testing for streamlining workflows and optimizing revenue. As experimentation is often a process of iteration and learning, you might not see it right away—but as… […]
  Mike Fradkin
• How to Use A/B Testing to Identify Areas of Low Engagement in Your Streaming Media App May 29, 2024
  With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies aiming to optimize their streaming media app have likely already considered the design, layout, and content recommendations within their app carefully to encourage current users… […]
  Paul Bernier
• How to Improve Your Patient Portal Experience with A/B Testing May 14, 2024
  We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the practice, online patient portals have since been introduced, making the patient experience quicker, easier, and virtually painless (no pun intended). With 73% of patients now offered access… […]
  Mike Fradkin