RSS The Latest A/B Testing and Optimization News

  • The Essentials of Hybrid Experimentation June 10, 2024
    When running experimentation programs, most organizations start with client-side tests to experiment with the most common use cases, such as graphics, design scheme, and CTA copy and placement (as many as 85% of businesses prioritize CTA triggers for A/B testing). While client-side tools are well established and easier to use, they come with limitations, including… […]
    Paul Bernier
  • 4 Key Ways Your CRO Team Is Revolutionizing the Healthcare Industry June 5, 2024
    Whether you have a dedicated CRO team or rely on developers, product owners, and marketers to improve user experience and conversion rates, you probably already understand the potential of A/B testing for streamlining workflows and optimizing revenue. As experimentation is often a process of iteration and learning, you might not see it right away—but as… […]
    Mike Fradkin
  • How to Use A/B Testing to Identify Areas of Low Engagement in Your Streaming Media App May 29, 2024
    With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies aiming to optimize their streaming media app have likely already considered the design, layout, and content recommendations within their app carefully to encourage current users… […]
    Paul Bernier
  • How to Improve Your Patient Portal Experience with A/B Testing May 14, 2024
    We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the practice, online patient portals have since been introduced, making the patient experience quicker, easier, and virtually painless (no pun intended). With 73% of patients now offered access… […]
    Mike Fradkin
  • Secure A/B Testing Frameworks: What You Need to Know April 25, 2024
    Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations still deal with high support center costs or want to make improvements to the user experience. That’s just one area in which A/B testing solutions… […]
    Paul Bernier
  • SiteSpect Named in Forrester’s Feature Management and Experimentation Solutions Landscape, Q1 2024 April 22, 2024
    As we kick off the next quarter of the year, we’re excited to share that SiteSpect has been included in Forrester’s Feature Management and Experimentation Solutions Landscape, Q1 2024. This landscape report offers Forrester’s overview of 12 vendors in the feature management and experimentation space, and we were honored to be counted as a key… […]
    Mike Fradkin
  • 5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience April 16, 2024
    For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy… […]
    Paul Bernier
  • Navigating Digital Experimentation with HIPAA Compliance April 11, 2024
    Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA compliance. With 95% of all identity theft incidents coming from stolen healthcare records, data security is always a top priority for healthcare organizations. But maintaining… […]
    Mike Fradkin
  • Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement March 5, 2024
    Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization. The post Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement appeared first on SiteSpect.
    Mike Fradkin
  • Your Path to Enhanced User Experiences Through Server-Side Testing February 20, 2024
    Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide. The post Your Path to Enhanced User Experiences Through Server-Side Testing appeared first on SiteSpect.
    Paul Bernier