The Latest A/B Testing and Optimization News

• SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024 December 12, 2024
  SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities and strategic advantages that make SiteSpect a strong contender in the space. Excellence Recognized Based on a detailed set of evaluation criteria, SiteSpect achieved perfect… […]
  Mike Fradkin
• Letter from the CEO: Reflecting on SiteSpect’s 2024 Momentum and the Future December 12, 2024
  As I reflect on our performance and mission in 2024, my leadership team and I are incredibly proud of what we have accomplished at SiteSpect. Our vision to drive impactful, customer-centric experimentation with substantial ROI has never been stronger, and this year, we’ve taken tremendous strides in accomplishing this vision with outstanding support from our… […]
  Patrick Romich
• A Guide to Elevating Product Experience With Hybrid Testing December 5, 2024
  Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience is essential not only to keeping customers engaged, but to driving conversions and encouraging loyalty. Users today are accustomed to seamless, straightforward online interactions, so… […]
  Paul Bernier
• Top 5 A/B Testing Trends for 2025 November 21, 2024
  The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences for their users, it’s important to look ahead and anticipate the next steps that could make an impact on your own experimentation program. New and… […]
  Mike Fradkin
• 5 Reasons to Run Experiments With Group Sequential Testing October 31, 2024
  A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently and basing important decisions on reliable, accurate, and statistically significant data? The approach you take to testing can make or break the value you get… […]
  Paul Bernier
• Why A/B Testing Is So Important for Brand Engagement in Healthcare October 29, 2024
  Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking elsewhere for future health services, healthcare organizations need to introduce more ways to boost brand engagement. Helping patients remain engaged and connected with health products… […]
  Mike Fradkin
• 3 Website Optimization Trends (That Aren’t AI) To Watch For the Rest of 2024 and Beyond October 10, 2024
  If there is any single pattern emerging around website optimization beyond the integration of AI, it’s that web experiences continue to evolve. With continuous advancements in technology and user expectations, organizations staying on top of the latest changes and trends are more likely to stand out in a crowded market. As we enter the final… […]
  Paul Bernier
• Simplifying Your Feature Flags With A/B Testing October 7, 2024
  Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to confirm that every new feature adds real value for your users. With 80% of software features rarely or never used, your team has to decide… […]
  Mike Fradkin
• Why Group Sequential Design Means Faster A/B Testing October 1, 2024
  If your organization runs A/B tests, you probably use the results to make data-backed decisions around your business, product, or services. With the right experiments and reliable results, you can refine the user experience and increase conversions and revenue. While that sounds great, some organizations running A/B tests find that the process of planning, testing,… […]
  Paul Bernier
• 6 Ways to Improve Your Experimentation Program Management September 19, 2024
  Conversion rate optimization teams that steadily run A/B tests are on the right track—but managing a testing program effectively is essential for achieving consistent, measurable results. Organizations incorporating best practices, such as following frameworks and conducting regular analyses, are prepared for more successful and scalable testing operations. At its core, the most efficient experimentation program… […]
  Mike Fradkin