The Latest A/B Testing and Optimization News

• 2025 H2 Consumer Trends: What Retail CRO Teams Should Prepare For July 1, 2025
  U.S. e-commerce sales accounted for $352.93 billion in the final quarter of 2024, a jump of almost 25% from the year prior. Right now, the retail space is expanding fast and continuing to see evolving consumer expectations, increasingly tech-powered shopping experiences, and a surge of new competitors. For retail CRO teams, a basic A/B testing… […]
  Paul Bernier
• AI for A/B Testing: 3 Ways It Makes Experiments Faster and Easier Today June 25, 2025
  AI has already significantly changed how organizations create content, predict customer behavior, and personalize digital experiences, and it will continue to change online behavior in the months and years to come. However, the question still exists for experimentation teams and CRO specialists: How can AI be leveraged in A/B testing right now? A/B testing remains… […]
  Mike Fradkin
• Are You Really Flicker-Free or just “Fake” Flicker-Free? May 28, 2025
  You might think your A/B testing platform is flicker-free. But is it really? While many platforms claim to be flicker-free, the truth is that some of them are just masking the problem with an “anti-flicker” snippet. The problem with workarounds is that they often slow your site down, which undermines any efforts your team is… […]
  Paul Bernier
• Why You Need a Clear A/B Testing Hypothesis for Every Experiment May 6, 2025
  The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies on testing, analyzing data, and iterative learning to confirm what really works best for users. Following this practice, your team could find unexpected opportunities for… […]
  Mike Fradkin
• CRO Metrics That Matter: How to Measure and Prove ROI April 10, 2025
  Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their initiatives with clear, concrete CRO metrics. If your team has ever wondered when it’s time to conclude a test, or if you’ve found yourself questioning… […]
  Paul Bernier
• Get Inspired: Top A/B Testing Examples March 6, 2025
  Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use a test prioritization framework, your team might not always know which experiment to run next. While any test could reveal meaningful results, we all could… […]
  Mike Fradkin
• How To Increase Customer Loyalty With Hybrid Experimentation February 6, 2025
  When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one of the best ways to collect concrete data on user needs is through experimentation. A/B testing has become an indispensable tool for many organizations to… […]
  Paul Bernier
• Introducing The New SiteSpect UX February 4, 2025
  We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update; it represents a commitment to empowering product owners, marketers, developers, and CRO specialists to achieve their testing and transformation goals more efficiently, confidently, and collaboratively.… […]
  Mike Fradkin
• 4 Hybrid A/B Testing Myths That Could Be Holding You Back January 27, 2025
  As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to find new ways to stand out from your competition. Running A/B tests more efficiently and effectively can help your team maintain an edge and make… […]
  Paul Bernier
• How To Use Behavioral Segmentation in Streaming Media A/B Tests January 15, 2025
  Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of the industry. With countless streaming options available, standing out requires fully optimized user experiences. For those already running an experimentation program, behavioral segmentation is a… […]
  Mike Fradkin