RSS SiteSpect

  • Your Path to Enhanced User Experiences Through Server-Side Testing February 20, 2024
    Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide. The post Your Path to Enhanced User Experiences Through Server-Side Testing appeared first on SiteSpect.
    Paul Bernier
  • Announcing the SiteSpect Partner Program February 6, 2024
    The SiteSpect Partner Program is designed to educate and enable the delivery of world-class services to grow the bottom line for our mutual clients. The post Announcing the SiteSpect Partner Program appeared first on SiteSpect.
    Paul Bernier
  • Healthcare Optimization: How to Improve App Engagement with A/B Testing January 31, 2024
    Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution. The post Healthcare Optimization: How to Improve App Engagement with A/B Testing appeared first on SiteSpect.
    Paul Bernier
  • Key Insights From the 2023 OTT Executive Summit January 23, 2024
    The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights. The post Key Insights From the 2023 OTT Executive Summit appeared first on SiteSpect.
    Mike Fradkin
  • Top 5 A/B Testing & Experimentation Predictions for 2024 January 17, 2024
    It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with 77% of companies engaging in experimentation—and that number is expected to push even higher as we kick off 2024. We believe optimized conversion rates, improved user engagement,… […]
    Paul Bernier
  • Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations December 20, 2023
    Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers using conversion rate optimization to improve their revenue, you can’t afford to push it aside. Whether you’re turning website visitors into subscribers, boosting engagement from… […]
    Paul Bernier
  • Acing E-Commerce A/B Testing: 5 Winning Experiments December 6, 2023
    A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom line.  But as online businesses continue to change in 2023 and beyond, so does the need for precision in understanding customer behavior and optimizing user… […]
    Mike Fradkin
  • Exploring Experimentation: A Recap of the 2023 European Customer Advisory Board November 29, 2023
    On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team.  “It’s always super exciting to host our annual SiteSpect European Customer Advisory Board!” says Maarten Plokker, Managing Director at SiteSpect Europe. “Bringing together this exclusive group of European optimization leaders and… […]
    Maarten Plokker
  • Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist November 13, 2023
    There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also… […]
    Paul Bernier
  • Client-Side vs. Server-Side A/B Testing: Is One Better than the Other? November 7, 2023
    In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a lot of confusion and questions surrounding these two approaches. Which one is right for my organization? Is one really better than the other? Could both… […]
    Mike Fradkin