By Paul Terry · March 4, 2021So, you’ve launched your A/B test and the data is rolling in. You’re starting to see some great uplift for your KPI, and your other metrics are providing great insight…
By Ruby Brown · February 26, 2021A/B testing and optimization have long been for more than just marketers and ecommerce teams. But most solutions either don’t focus on optimization for product management teams or they separate…
By Kevin Plankey · February 17, 2021For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that…
By Luke Hardwick · February 10, 2021A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have…
By Nicole Hanson · February 4, 2021As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to…
By Justin Bougher · February 2, 2021Imagine you log into your A/B testing platform to check the results of a major A/B test that you’ve spent weeks planning, building, and releasing. You’re excited to see some…
By Kate Orchard · January 27, 2021Feature releases can run the gamut from introducing a new payment option to replatforming an entire website. No matter the scale of your new release it can be a challenge…
By Luke Hardwick · January 20, 2021Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…
By Kevin Plankey · January 14, 2021Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is…
