By Paul Terry · September 23, 2020It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance,…
By SiteSpect Marketing · September 17, 2020More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to Retail Customer Experience, brands with superior CX bring in 5.7x…
By Sally Hall · September 2, 2020Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred…
By Kate Orchard · August 21, 2020Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer…
By Nicole Hanson · July 28, 2020When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…
By Luke Hardwick · July 23, 2020One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…
By Kate Orchard · July 16, 2020According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert,…
By Sally Hall · July 14, 2020You’re shopping online for a new rug for your living room, and you find the perfect one. You add it to your cart, and on the next screen you see…
By Bill Cunningham · July 10, 2020Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to all areas…
