Best Practices

3D illustration of a conversion funnel with entry and exit

CRO – Beyond the Limits of In-Session Conversion Optimization

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking for a tool that helps them (and their bosses) achieve a short-term goal like increasing the cart conversion rate or average order size. But the…
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Couple shopping online with tablet

Go From Now to ‘Wow!’

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of experimentation your brand is engaged in today, this can be a short journey or a long arduous road to recovery. In either case, you must…
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Marketing Success

Experimentation for Marketing Success

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your competition is doing to beat them at the loyalty game. To beat competitors to the punch, experimentation is the name of the game. But you…
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A/B Testing Mistakes Feature Image

Mistakes to Avoid When A/B Testing

In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a good thing. It’s easy to make mistakes when A/B testing. What you want to avoid is making the same mistake repeatedly that your experiment is…
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Female standing presenting in front of group

Key Learnings from 2022 Customer Advisory Board Europe

On September 20th we had the honor and pleasure of hosting our European Customer Advisory Board (CAB) event in the Atlético de Madrid Stadium in Madrid, Spain. On the evening of the 19th we kicked off the event and hosted a Tapas & Drinks party to welcome the SiteSpect customers from around Europe. The main…
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4 people in meeting; 2 women high-fiving;

Building A Culture Of Optimization: What’s In It For You?

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…
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