By Sally Hall · November 17, 2020There are a lot of best practices, tips, and tricks for making the most of product recommendations. However, now that we’re entering the holiday season, customer behavior starts to change,…
By Sally Hall · October 22, 2020Product recommendations are an excellent tool to enhance customer experience and drive revenue. According to Accenture, 91% of people are more likely to shop with a brand that offers relevant…
By Nicole Hanson · October 15, 2020When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue,…
By Kate Orchard · September 29, 2020One of the questions that comes up all the time in web optimization — especially for bigger design changes — is whether you should A/B test or multivariate test. Each…
By Paul Terry · September 23, 2020It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance,…
By SiteSpect Marketing · September 17, 2020More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to Retail Customer Experience, brands with superior CX bring in 5.7x…
By Sally Hall · September 2, 2020Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred…
By Kate Orchard · August 21, 2020Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer…
By Nicole Hanson · July 28, 2020When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than…
