By Arleen Atienza · June 14, 2021Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere. As consumers continue to opt for digital experiences, the number of businesses migrating online will…
By Paul Terry · May 13, 2021Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we…
By Nicole Hanson · May 11, 2021In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product…
By Nicole Hanson · April 29, 2021As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According…
By Nicole Hanson · April 15, 2021The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….
By Kevin Plankey · April 9, 2021Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to…
By Ruby Brown · April 7, 2021When you first start managing an A/B testing and optimization program, the possibilities can be equal parts exciting and overwhelming. Chances are you’ve had a running list of improvements you…
By Ruby Brown · March 26, 2021Starting an A/B testing and personalization program is hard. Whether you’re starting a program from scratch or starting a new role on a team with an established optimization program, there…
By Mike Fradkin · March 22, 2021The past year has seen the landscape for digital optimization face a sea change. A series of major acquisitions has narrowed the market for optimization platforms, and the pandemic environment…
