Best Practices

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see…

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is…

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming…

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but…

Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating online will…

Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we…

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product…

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According…

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….