Best Practices

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…

More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping journey isn’t just about better,…

Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up the same old A/B tests that don’t yield meaningful results. When that happens, it’s best to take a step back. Here are five ingredients that will spice…

Journey Further is a performance marketing agency delivering clarity at speed. They specialize in paid media, organic search and conversion optimization. Conversion Director, Jonny Longden, Conversion Operations Manager, Jon Crowder and SEO Technology Director, Steve Walker discuss the impact of client-side A/B testing tools on SEO. Jonny: We’re increasingly being asked by our clients whether…

A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance are important to understanding how journeys change. But remember, those practices begin with a clean, calibrated A/B testing lab. Terminology Before we begin, let’s define…