By Justin Bougher · March 31, 2020We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my…
By Justin Bougher · March 25, 2020Welcome to installment 5 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience”. In the first 3 blogs, I introduced my approach to optimization, and…
By Justin Bougher · March 2, 2020The first question we’re tackling is perhaps deceptively straightforward seeming, Who is the user? It sounds simple, but it has some nuance to it that we should explore. Let’s start…
By Kevin Plankey · February 27, 2020Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement…
By Justin Bougher · February 24, 2020Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based…
By Ruby Brown · February 19, 2020Earlier this month, Google announced a series of upcoming changes beginning with Chrome 80, which, among other updates, prevents cross-site tracking by default. This is primarily a security update, but…
By Ruby Brown · January 21, 2020SiteSpect’s Customer Success team knows the SiteSpect solutions better than anyone. From building campaigns to advising on optimization strategy, they use every feature SiteSpect has to offer. In this series…
By Kevin Plankey · January 13, 2020Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we…
By Justin Bougher · December 13, 2019SiteSpect Product Recommendations solution is here. In honor of our newest way to help you personalize your website, this blog will break down 5 different ways to use Product Recs…
