Best Practices

Calibration of the Testing Environment for Better Metrics on User Behavior

By Paul Terry · May 13, 2022

A/B testing is all about understanding change in user behavior through sampling and comparing user journeys through metrics. Best practices around A/B test configuration, sampling, measuring, segmenting, and statistical significance…

Use Customer Data to Improve the Digital Customer Experience

By Shamir Duverseau · May 2, 2022

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you…

Drive Growth with Customer Experience Optimization

By Kevin Plankey · April 18, 2022

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…

The “New” Optimization Team

By SiteSpect Product Management · April 4, 2022

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a…

SiteSpect‘s Knowledge Event ‘On the road to a CRO-minded organization’

By Shirley de Goeij · March 25, 2022

On March 8, SiteSpect Europe hosted a conversion rate optimization (CRO) knowledge event in Het Centraal Ketelhuis in Amersfoort, Netherlands. It was an inspiring afternoon full of knowledge sharing by…

3 Personalization Best Practices, Where to Start

By Kevin Plankey · January 28, 2022

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience….