In the spirit of the New Year, we’re rounding up a few of the best case studies from 2019.
1. Quantifying the Impact of Page Speed
This was an unconventional case study that determined the real value one second of page load time had for this ecommerce. A must read if you’re curious how site performance alone can impact conversions.
2. Simulating a Payment Method to Determine Demand
This is another creative case study, where a brand found an out-of-the-box way the determine demand for a new payment method before investing in implementation. Check out how it turned out.
3. Multivariate Testing for CTAs
In a classic example of multivariate testing, this brand asked a simple question: Which button converts better? They got a pretty significant result.
We can’t wait to share more exciting optimization success stories in the coming year!