A/B & Multivariate Testing

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SEO and Website Optimisation: How to Make the Most of Both

One of the most common compromises marketers end up making when doing digital optimisation is choosing between maintaining hard-earned SEO, or focusing on equally hard-earned CRO on their sites. This lose/lose choice comes from a couple of places: redirects kill page authority by about 10% according to some research, Google penalises pages for “cloaking” if…
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3 Quick Test Ideas to Optimize Your Site For Back to School Season

This time of year is big business for retailers. According to the National Retail Federation (NRF), the revenue derived from back to school sales is projected to reach $80.7 billion this year. The latest information from the U.S. Census Bureau indicates that 10.2% of retail sales are from e-commerce purchases, resulting in almost $8 billion…
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How and Why to Segment by Channel

When you’ve finished running an A/B test or Multivariate test you should have a lot of data to look at for each of your KPIs, and you’ll see an overall trend. However, if you segment your data by channel, dividing up users based on how they arrived at your site, you may get a completely…
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When to Measure by Visit or by User

In your analytics reports, you may have the choice to view your data per visit or per user. Both metrics are useful, but it can be tricky to know which numbers to look at. The short answer is probably both, but this blog will clarify the difference between the two types of reports. The video…
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Case Study: Quantifying the Impact of Page Speed

The UK’s leading health retailer, specializing in items such as vitamins and nutritional supplements, food items, healthful cosmetics, and more had been using SiteSpect for web optimization and personalization. The brand has over 1,300 stores across the UK and elsewhere, and a fast growing online retail division. This online growth is fueled by the user…
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Marketers Beware of Lost Cookies: The Data Impact of Safari and Firefox Tracking Prevention

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects. Safari will now by default block all first-party and third-party tracking cookies, and Firefox will block all third-party tracking cookies. These changes are in response…
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