By Kevin Plankey
February 15, 2023
There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions related to this event – what will my Google Optimize 360 replacement be and will that replacement integrate with Google Analytics 4 (GA4)?
What do I use to replace Google Optimize 360?
Let’s start here first. Current users of Google Optimize 360 likely started using it to kickstart their optimization program so they could learn more about users and increase conversions. Hence, more and more brands have begun to see the benefits of A/B testing.
But A/B testing has significantly evolved. This means constantly investing in technology to meet the changing needs of your target audience. So, you need an optimization solution and partner that is a zealot for great user experience. This is where SiteSpect comes in. In the face of current economic conditions, optimization via testing can prove to be a game-changer, so organizations are “doubling-down” on building and executing robust experimentation and personalization programs. At SiteSpect, we’re doing our part by offering free migration and onboarding to companies using Google Optimize 360 to ensure their experimentation program is not interrupted. To learn more about this offer, click here.
What about my GA4 needs?
As organizations begin to ponder their Google Optimize 360 replacement, one of the key things they need to address is if that replacement will integrate easily and effectively with GA4. The good news for SiteSpect users is our platform not only has client-side and server-side A/B testing, personalization, recommendations, and feature flagging all in one, but it also already integrates with GA4 and every other analytics tool available. This is all made possible by our unique, patented approach to A/B and multivariate testing, and our WATTS™ integration method.
If you’re looking to combine your GA4 solution with one of the most functional A/B testing platforms available, check out SiteSpect. Out of the box, you will be able to utilize a wide spectrum of features, from simple graphic, banner, placement, and copy changes to extended flow adjustments. We offer server-side testing without needing to put pressure on your IT department and client-side testing that works perfectly, even with today’s modern SPA’s/PWA’s.
Here’s a helpful guide on integrating with GA4 and Google Tag Manager: click here.
When you select SiteSpect to replace Google Optimize 360, clearly we can solve these two critical concerns. Allow us to illustrate this in a personalized demo. Schedule today – click here. It will be time well spent!
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