Marketing

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message…

As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a big brand, your role involves many moving parts and working with multiple stakeholders to achieve the best omnichannel customer experience while contributing to the business revenue through…

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you don’t need to know everything and anything about your audience. Opt for a lean data approach (in contrast to big data), and only capture and…

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a definite shift taking place. A lot of optimization is moving away from a marketing-centric team and moving to a product and development team. At SiteSpect,…

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your job easier. But the question remains: which application will be the right fit for you and your company? Prior to SiteSpect, I’ve previously worked for…

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as a contender in the G2 Winter 2022 Report. SiteSpect scored 8.32/10, coming in above other popular tools including VWO, AB Tasty, and Optimizely. G2’s rankings…