Marketing

Use Customer Data to Improve the Digital Customer Experience

By Shamir Duverseau · May 2, 2022

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you…

The “New” Optimization Team

By SiteSpect Product Management · April 4, 2022

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a…

Researching Software Applications, the Marketer’s Guide to G2

By Jen Decker · February 18, 2022

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

SiteSpect Named in G2 Winter 2022 Report

By Kevin Plankey · February 10, 2022

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…

Google AdSense Tracking Challenges that SiteSpect Solves with Integration

By Justin Bougher · December 8, 2021

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted…

Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

By Jen Decker · December 3, 2021

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or…