Laptop with search bar "Google Optimize 360 Replacement"

Two Critical Reasons to Select SiteSpect to Replace Google Optimize 360

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions related to this event – what will my Google Optimize 360 replacement be and will that replacement integrate with Google Analytics 4 (GA4)? What do…
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Depressed asian businessman at laptop

Google Optimize and the 5 Stages of Grief Part 1

Part 1: RIP Google Optimize So, Google Optimize is dying. . . see the announcement from Google. Granted, it’s not like losing a pet, a family member, or even a job, but when something you’ve come to rely on disappears for good, you might find your emotions are following the traditional 5 stages of grief:…
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Person wearing blue shirt working on iMac with message.

Optimization Planning Guide for the New Year

Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be part of your digital strategy all the time, but if you’re just starting out in the experimentation space, it’s best to establish a roadmap for…
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3D illustration of a conversion funnel with entry and exit

CRO – Beyond the Limits of In-Session Conversion Optimization

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking for a tool that helps them (and their bosses) achieve a short-term goal like increasing the cart conversion rate or average order size. But the…
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Marketing Success

Experimentation for Marketing Success

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your competition is doing to beat them at the loyalty game. To beat competitors to the punch, experimentation is the name of the game. But you…
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Vector illustration of reports and diagrams

SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message…
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