Marketing

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you…

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a…

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted…

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or…