Marketing

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Optimization Planning Guide for the New Year

Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be part of your digital strategy all the time, but if you’re just starting out in the experimentation space, it’s best to establish a roadmap for…
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CRO – Beyond the Limits of In-Session Conversion Optimization

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking for a tool that helps them (and their bosses) achieve a short-term goal like increasing the cart conversion rate or average order size. But the…
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Marketing Success

Experimentation for Marketing Success

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your competition is doing to beat them at the loyalty game. To beat competitors to the punch, experimentation is the name of the game. But you…
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SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message…
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30 Awesome Online Groups You Should Join for Effective CRO

As an optimization practitioner, you have a critical role in monitoring and delivering key strategies and initiatives for website success. Whether you work for an agency or a big brand, your role involves many moving parts and working with multiple stakeholders to achieve the best omnichannel customer experience while contributing to the business revenue through…
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Use Customer Data to Improve the Digital Customer Experience

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you don’t need to know everything and anything about your audience. Opt for a lean data approach (in contrast to big data), and only capture and…
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