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Google Optimize and the 5 Stages of Grief Part 3

Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users are going through to the well-documented 5 Stages of Grief: Part 1: RIP Google Optimize Part 2: Denial, Anger, and Needs Assessment If you’re through…
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Google Optimize and the 5 Stages of Grief Part 2

Part 2: Denial, Anger, and Needs Assessment On January 23rd, 2023, Google announced that with a September 30, 2023 end-of-life date, its A/B testing platform Google Optimize will be discontinued. [source] So, by this time, most Optimize users are through the denial stage. (Read Part 1) If you’ve relied on this tool for your A/B…
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Sync or Async JavaScript Tags – A User Experience Penalty

When it comes to deploying a JavaScript tag to your website, there are generally two main options available: you can load the code snippet Synchronously or Asynchronously. Each vendor tries to argue one way or the other, depending on what they offer, but what’s in it for you? What are the pros and cons of…
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SiteSpect has Optimized 2022 Black Friday and Cyber Monday!

Another exciting Black Friday and Cyber Monday are in the books! We are so pleased to report that in 2022, SiteSpect customers have enjoyed another fantastic Black Friday and Cyber Monday weekend where records were broken. “Roughly 87.2 million consumers shopped online during Black Friday this year, in line with 2021. Similar to last year,…
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Key Learnings from 2022 Customer Advisory Board Europe

On September 20th we had the honor and pleasure of hosting our European Customer Advisory Board (CAB) event in the Atlético de Madrid Stadium in Madrid, Spain. On the evening of the 19th we kicked off the event and hosted a Tapas & Drinks party to welcome the SiteSpect customers from around Europe. The main…
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SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message…
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