Product

In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands like Toys R Us, Sports Authority, Blockbuster, Lord & Taylor, and Dressbarn come to mind? Were Pier 1 Imports, A&P Supermarkets, or Borders on your…

Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or small) to the customer experience without both hypothesizing the impact of changes and also deploying a testing strategy to validate or refute those hypotheses. Over…

This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this may have been asked over the past few months “should we move to a server-side implementation?” Whether the question relates to your analytics implementation or…

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions related to this event – what will my Google Optimize 360 replacement be and will that replacement integrate with Google Analytics 4 (GA4)? What do…

Part 4: Acceptance & Resolve – A Better Solution, A Better Day! If you’ve been following this blog series, you know Google announced the end of its Optimize A/B testing solution, and we’ve been walking its users through their 5 Stages of Grief. While likening this loss to other life losses is intended as a…

Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users are going through to the well-documented 5 Stages of Grief: Part 1: RIP Google Optimize Part 2: Denial, Anger, and Needs Assessment If you’re through…