Posts by Kate Orchard
How to Optimize Your Product Recommendations
By Kate Orchard · June 18, 2021
Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics…
5 Reasons You Should Be Testing Feature Releases
By Kate Orchard · January 27, 2021
Feature releases can run the gamut from introducing a new payment option to replatforming an entire website. No matter the scale of your new release it can be a challenge…
Success Story: Updating CTA Increase Conversions
By Kate Orchard · December 8, 2020
One of the places you can see the biggest bang for your buck in site optimization is by fine tuning your Calls to Action (CTAs). Especially for websites selling services,…
5 Tips on How to Deal with Holiday Week Data
By Kate Orchard · November 30, 2020
We are officially through Black Friday week, which if you’re in ecommerce means a couple of things: a huge increase in traffic, a huge jump in sales, and an influx…
When to A/B or Multivariate Test?
By Kate Orchard · September 29, 2020
One of the questions that comes up all the time in web optimization — especially for bigger design changes — is whether you should A/B test or multivariate test. Each…
How to Boost Revenue with Product Recommendations
By Kate Orchard · August 21, 2020
Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer…