A/B & Multivariate Testing

Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement that Chrome is going to “kill the cookie” lives lots and lots of content about how to accomplish data-driven decision making. So, while data-driven decision…

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based on use case. In the end, all of these use cases and products focus on better understanding the customer and providing a great experience. They…

SiteSpect’s Customer Services team know the tool better than anyone. From building campaigns to advising on optimization strategy they use every feature SiteSpect has to offer. In this blog, Paul Terry, Senior Optimization Consultant, talks about one of his favorite SiteSpect features. Customer Success Team Member: Senior Optimization Consultant Favorite Feature: Saved Views in the…

The term “experiential retail” popped up a lot last year, talking about trends in brick-and-mortar storefronts. Retail Dive gives a good overview, which is a good place to start. The idea really addresses creating an environment you can’t replicate online. But now, as we’re practicing social distancing and most businesses have had to move exclusively…

SiteSpect’s Customer Success team knows the SiteSpect solutions better than anyone. From building campaigns to advising on optimization strategy, they use every feature SiteSpect has to offer. In this series we will interview members of the Customer Success team and highlight some of their favorite features, why they love them, and why they should be…

Optimization is all about providing the best possible customer experience. How do we reduce friction, get customers the information they need, and give them a great experience online? For this brand, a big part of meeting this goal is requiring customers to login in order to purchase. This is a major retail chain selling grocery,…