A/B & Multivariate Testing

SiteSpect’s Customer Success team knows the SiteSpect solutions better than anyone. From building campaigns to advising on optimization strategy, they use every feature SiteSpect has to offer. In this series we will interview the members on the Customer Success team and highlight some of their favorite features, why they love them and why they should…

When you manage a piecemeal tech stack, you also probably manage a lot of problems and make a lot of compromises. A lot of those compromises, like choosing to either optimize search engine rankings or on-page conversions, or compromising on the health of new releases because you can’t A/B test them on real users before…

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we learned in 2019, and where that can take us in 2020 for marketing. 1. Consumer privacy matters In 2019 Safari made the biggest privacy splash…

On the heels of our December Product Recommendations launch, I thought it would be beneficial to walk through how to create a Product Recommendations Campaign in SiteSpect. To learn more about when and why you should be using Product Recommendations, check out this blog. Create a New Campaign Creating a Product Recommendations Campaign is super…

SiteSpect’s Customer Services team know the tool better than anyone. From building campaigns to advising on optimization strategy they use every feature SiteSpect has to offer. In this blog, Sally Hall, Optimization Consultant, talks about one of her favorite SiteSpect features. Customer Success Team Member: Optimization Consultant  Favorite Feature: “Treat as Control”: the ability to…

In the spirit of the New Year, we’re rounding up a few of the best case studies from 2019. 1. Quantifying the Impact of Page Speed This was an unconventional case study that determined the real value one second of page load time had for this ecommerce. A must read if you’re curious how site…