A/B & Multivariate Testing

A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or reason, even the most dramatic design changes yield “no significant differences” based on simple measures such as click-through and even less for more involved down-stream metrics such…

Whether you have been A/B testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is the first in a three-part series of articles that looks at the steps involved in creating a successful optimization program. In this article, we’ll look at three…