How Tos

How SiteSpect Improves Conversions, a Use Case for the Financial Sector

By Luke Hardwick · May 5, 2022

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services….

Building a Successful Optimization Program

By Jen Decker · March 18, 2022

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning,…

Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX

By Luke Hardwick · March 10, 2022

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach…

Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing

By Tim Hudson · February 25, 2022

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to…

Researching Software Applications, the Marketer’s Guide to G2

By Jen Decker · February 18, 2022

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your…

Overlooked Features: Personalizing the Customer Journey Using Segmentation

By Tim Hudson · February 4, 2022

At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us…