How Tos

As valuable as A/B testing is for optimizing conversions on digital platforms, any organization running experimentation knows: Not all tests go as planned. And one common issue that can skew results is sample ratio mismatch. This problem is somewhat common, with sample ratio mismatch happening in as many as 6-10% of all A/B tests run.…

If digital marketing is part of your go-to-market strategy, adjusting digital platforms based on user preferences can lead to significantly more conversions, whether that looks like subscriptions, sign-ups, or sales. Businesses aiming to maximize their online performance now focus on adopting conversion rate optimization best practices. Conversion rate optimization (CRO) involves systematically improving your website…

For every growing organization, understanding where to meet your customer base is the first step in optimizing it for conversion. Are users connecting with your brand at home? On the go? Which devices do they use most frequently? By fine-tuning your mobile app, your company could see a share of the $935 billion mobile apps…

With any mobile app, user retention poses a major challenge—so your organization might be wondering how to use A/B testing most effectively to provide a more engaging user experience. Companies aiming to optimize their streaming media app have likely already considered the design, layout, and content recommendations within their app carefully to encourage current users…

We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the practice, online patient portals have since been introduced, making the patient experience quicker, easier, and virtually painless (no pun intended). With 73% of patients now offered access…

Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations still deal with high support center costs or want to make improvements to the user experience. That’s just one area in which A/B testing solutions…