How Tos

Conversion Rate Optimization

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers using conversion rate optimization to improve their revenue, you can’t afford to push it aside. Whether you’re turning website visitors into subscribers, boosting engagement from…
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Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also…
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Experimentation Program Management: Ideas You Can Execute Immediately

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into ecosystems with many sub-ecosystems embedded within. This is largely due to the multidisciplinary nature of the work. Think about an experimentation program as a machine. Within that…
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Conversion Rate Optimization (CRO) Governance Simplified: 5 Models for Structured and Effective Optimization

Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion rate optimization (CRO) is no different. It’s a ‘system’ within the bigger ‘system’ and should be implemented with intention so that it fits well within your already…
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Why A/B Testing is Important for Healthcare Organizations

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at least part of their services online. That being said, there is a growing need to optimize and fine-tune the virtual healthcare experience. The problem? Personalizing…
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Unlocking Search Success: Supercharge Your Website with SiteSpect’s Search Optimisation

In the ever-evolving digital landscape, where customer expectations continue to rise, your website’s dynamic internal search functionality is more critical than ever. Internal search optimisation stands to: So, what is search bar optimisation? Internal search is like having a trusty detective within a website, helping users find what they’re looking for. The search bar holds…
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