How Tos

Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be part of your digital strategy all the time, but if you’re just starting out in the experimentation space, it’s best to establish a roadmap for…

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…

More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping journey isn’t just about better,…

Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to ask or what answers to have readily available for the person on the other side of the phone or computer screen. I’ve been with SiteSpect for over…

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services. Often used as an integral piece of a content marketing strategy to allow a company to host all the content it creates. The ultimate goal…