Secure A/B Testing Frameworks: What You Need to Know

By Paul Bernier

April 25, 2024


Due to its popularity in the financial services sector, your organization likely already offers some form of online self-service. While it has become a go-to choice for customers, many organizations still deal with high support center costs or want to make improvements to the user experience.

That’s just one area in which A/B testing solutions play a key role, with benefits ranging from higher conversion and customer satisfaction rates to significant cost savings.

But the financial industry comes with a set of regulatory requirements, making it more challenging to experiment across your website or app and remain compliant at the same time. At SiteSpect, we don’t believe compliance needs should limit your A/B testing options, so we built an experimentation platform you can use to test features and functionality without risk.

In our new guide, we outline the steps to take as you plan a secure testing framework. You’ll uncover details about our compliant infrastructure, best practices, and how to set up a test in SiteSpect. If you’re ready to level up your A/B tests, this is the guide for you.

Get Our Guide: How to Build a Secure A/B Testing Framework

The guide is designed to prepare organizations for the unique demands of experimentation in a regulated environment. You’ll find essential considerations as you evaluate your needs and choose an A/B testing tool.

Here’s a quick overview of what you’ll find in the guide:

  • Addressing Security and Platform Performance Needs: Learn how to factor in data governance, regulatory compliance, and platform performance.
  • Selecting the Best A/B Testing Tool: Not all testing tools are the same—the right solution will align with your compliance needs and avoid disruptions for users.
  • The Secure Infrastructure: SiteSpect features access control, encryption and data security, and compliance with CCPA and GDPR along with PCI certification.
  • Planning Your A/B Testing Framework: Thinking through your goals ensures that your experiments are focused, help you reach your broader objectives, and lead to impactful results.

Download the guide today to discover the best tips and tricks for managing secure and effective A/B testing across your website or app. ⬇️

Get the Guide

Final Thoughts

As you roll out more complex experimentation and deploy a higher test volume, it’s important to find a trusted A/B testing partner who understands the ins and outs of digital optimization.

We have experience navigating secure, compliant experimentation in financial services. Request your personalized demo to learn more about what we do and see how SiteSpect does experimentation differently.


Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

Suggested Posts

Subscribe to our blog: