IT

This article is the result of a collaboration between, and co-authored by, Jenn Kunz, Principal Architect, and Jason Boal, Principal Optimization Strategist with 33 Sticks. Many of you reading this may have been asked over the past few months “should we move to a server-side implementation?” Whether the question relates to your analytics implementation or…

When it comes to deploying a JavaScript tag to your website, there are generally two main options available: you can load the code snippet Synchronously or Asynchronously. Each vendor tries to argue one way or the other, depending on what they offer, but what’s in it for you? What are the pros and cons of…

I’ve worked with a lot of organizations over the years, always in roles that are dependent upon marketing and the internal IT infrastructure working successfully. I’ve seen it succeed and I’ve seen it fail. The key is the relationship between the CMO and the CIO. Historically, these two roles work in completely different spheres of…

Last week, we announced that SiteSpect was certified by a third-party auditing firm for the Payment Card Industry Data Security Standard (PCI DSS). This is our 11th year in a row getting third-party certification, and we’re very excited to share that we still abide by the highest security standards. But, what is PCI DSS? What…

We’re excited to announce our newest SiteSpect feature: Real User Monitoring (RUM). You know that site performance affects your conversion goals, and you’re invested in A/B testing and personalization to optimize your customer experience. Now, with SiteSpect, you’ll get total visibility into how real people interact with your site and how site performance affects user…

Website A/B testing and optimization tools usually fall under the domain of marketers and product managers, meaning IT gets saddled with a tool that can slow down site performance or mess with reporting. That should never be the case. Optimization and A/B testing should have distinct benefits for IT. SiteSpect is built differently; rather than…