Development

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How to Get Proven Product Success with SiteSpect Rollouts

Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for sure whether it will perform the way you want it to. What if you could feel confident in your next release and accelerate your time…
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5 Reasons You Should Be Testing Feature Releases

Feature releases can run the gamut from introducing a new payment option to replatforming an entire website. No matter the scale of your new release it can be a challenge to quantify success across organizational metrics. How does a new website platform affect website visitor metrics? Does an updated payment option increase purchases? Does improved…
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Announcing SiteSpect Rollouts

We are excited to announce SiteSpect Rollouts. Delivered via the same platform and interface as your SiteSpect A/B Testing, Personalization, and Product Recommendations, you can use Rollouts to manage your entire product lifecycle. Product releases are an exciting time, but they don’t come without risk. A lot of time and resources go into developing new…
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Velocity to Value: Seeing an Immediate ROI with SiteSpect

When you’ve implemented a new software you’ve probably invested a lot of money and are anxious to see your ROI. Most solutions though leave you unclear about when you can see returns and start having successes. However, with SiteSpect, clients can have full implementation done in as few as three days, and can see up…
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How to Launch New Features with Testing

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code to ensure deployment goes smoothly. Product managers are typically focused on talking with customers, writing feature specifications, and managing the process of what makes it…
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Understanding Google Chrome Cookie Changes with Cory Underwood

Earlier this month, Google announced a series of upcoming changes beginning with Chrome 80, which, among other updates, prevents cross-site tracking by default. This is primarily a security update, but also has ramifications for marketing — especially for advertising and remarketing. For this blog, I sat down with Cory Underwood — you’ll recognize him from…
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