A/B & Multivariate Testing

The digital world needs more experimentation. But it also needs better experimentation. A/B testing without strong measurement discipline is a lot like the food pictures people post on Instagram: impressions of a reality that doesn’t exist. This happens a lot, often within experienced teams, for several reasons. At the start, it helps to acknowledge that…

If you’re running variations for A/B testing, personalization, or any digital experimentation, you’re probably dealing with the pain of redirects. They seem like a necessary evil, but they cause all sorts of problems, like slow page performance, poor SEO, and flicker — hits that can dramatically offset any conversion benefit you’re getting from A/B testing…

You know that feeling when you’re writing a report and then you realized you spelled someone’s name wrong? Every time? You would probably do a find and replace to fix it in your document. It’s a familiar feature, and makes it way, way, easier to make changes occur everywhere they’re supposed to. Find and Replace…

If you’re a retailer with an e-commerce presence, this means holiday shopping, holiday deals, and the behemoth of retail weekends which is Black Friday through Cyber Monday. You’re prepared with marketing, special offers, and the rest of your prep, but are you ready for the huge influx of traffic? It’s time to make sure you’re…

In September 2019, Safari released yet another update to its Intelligent Tracking Prevention (ITP), now on version 2.3. This spells big changes for marketers, developers, and a host of software that depend on client-side cookies. We’ve discussed how SiteSpect fares in the wake of these changes (ITP does not affect us), but we wanted to…

Optimization is all about data and the confidence to make sound decisions backed by numbers. But that doesn’t mean there is always a simple, clear cut answer. Even with a sophisticated experimentation program, you still have to juggle priorities. And there are a lot of them to consider, both internal and external. So, how do…