Posts by Ruby Brown

Testing in a High Caching Environment

By Ruby Brown · October 27, 2021

Website optimization and personalization is all about delivering the right experience at the right time to the right user. To do this, your optimization tool needs to be able to…

Resources for Learning Code

By Ruby Brown · October 26, 2021

Thanks to features like Visual Editors, you can do a lot of experimentation on your website without using any code. This means marketers and others who are responsible for conversions,…

Introducing the Big Book of Case Studies

By Ruby Brown · October 26, 2021

One of the most exciting parts of digital optimization with SiteSpect is the range of applications we see on a daily basis. Organizations across industries conduct creative and impactful experiments…

Communicating Experiments Up and Down the Chain of Command

By Ruby Brown · August 18, 2021

When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends —…

How Moonpig Optimized Product Recommendations

By Ruby Brown · April 13, 2021

Product recommendations are a great way to promote add ons, upsells, and related items for retailers. And, as you know, there are many ways to make your product recommendations as…

Common mistakes in A/B testing: Taking on too much at once

By Ruby Brown · April 7, 2021

When you first start managing an A/B testing and optimization program, the possibilities can be equal parts exciting and overwhelming. Chances are you’ve had a running list of improvements you…