A/B & Multivariate Testing

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might…

The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more complicated, there are several targeting approaches to choose from, including behavioral targeting and personalization. As a digital marketer, should you care about the differences between each technique?…

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you…

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where…

Once you have an A/B testing program running, you’ll likely have many campaigns going at the same time. This can be a huge boost to your KPIs, but also necessitates serious validation and QA. You need to know not only what each variation looks like, but how they all work together. So, it’s imperative that…

We can’t believe it’s the end of July already. The World Cup is over, summer is in full swing, and the air conditioner is working hard. This is a definitive list of the top 5 blogs, case studies, and resources we published in July. Take a look to catch up, jump in, and read further.…