Posts by Luke Hardwick

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services….

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach…

As a marketer, you are tasked with keeping your site optimized and providing the best customer experience possible. That is where optimization platforms like SiteSpect come in. Our platform allows…

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see…

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is…

A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have…