Posts by Luke Hardwick

Laptop and mobile device; Financial Sector

How SiteSpect Improves Conversions, a Use Case for the Financial Sector

By Luke Hardwick · May 5, 2022

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services….

Female hands at laptop with ecommerce site open

Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX

By Luke Hardwick · March 10, 2022

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach…

Imac, macbook, ipad and iphone showing the same website

7 Quick Test Ideas for Optimizing Your Website

By Luke Hardwick · January 14, 2022

As a marketer, you are tasked with keeping your site optimized and providing the best customer experience possible. That is where optimization platforms like SiteSpect come in. Our platform allows…

What Skills Do You Need to Optimize Your Website?

By Luke Hardwick · August 26, 2021

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see…

How Do You A/B Test and Measure for Customer Satisfaction?

By Luke Hardwick · August 4, 2021

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is…

What Omnichannel Personalization Means in 2021

By Luke Hardwick · February 10, 2021

A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have…