A/B & Multivariate Testing

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even A/B test on an SPA? My competition like to take  advantage of misunderstandings, assumptions, and knowledge gaps to push technology that either doesn’t meet the need…

Most clients I work with are excited to implement their A/B testing solution because of the potential for site updates, design features, or code releases. Many don’t consider the impact that these tests will have on site speed — a factor that impacts your SEO, conversion rates, and customer satisfaction. Recently a SiteSpect client said to me,…

Summer is coming to a close, so before the fall hits full swing it’s a good time to catch up. This is our list of the top 5 blogs we published this month. 1) SiteSpect Synopsis: All About Influencer Marketing Influencer marketing keeps growing, but not in the way that we expected. Read what experts…

Takoda Register has been a Solutions Developer at SiteSpect since January 2018. He works with customers to build the campaigns they want to see on their sites. That might mean making recommendations, taking an outline and turning it into a reality, or managing an already built set of variations. He’s one of the guys you…

You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you’re not only optimizing the effectiveness of…

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you…