Posts by Paul Bernier

U.S. e-commerce sales accounted for $352.93 billion in the final quarter of 2024, a jump of almost 25% from the year prior. Right now, the retail space is expanding fast…

You might think your A/B testing platform is flicker-free. But is it really? While many platforms claim to be flicker-free, the truth is that some of them are just masking…

Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…

When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one…

As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to…

Organizations with established A/B testing programs know that running experiments is only the beginning of the optimization process. The most meaningful insights—and impact—come from what happens next: analyzing A/B test…