Posts by Paul Bernier
CRO Metrics That Matter: How to Measure and Prove ROI
By Paul Bernier · April 10, 2025
Conversion rate optimization (CRO) is a strategy many organizations use to improve user experiences and drive revenue. However, many find it less than straightforward to prove the ROI of their…
How To Increase Customer Loyalty With Hybrid Experimentation
By Paul Bernier · February 6, 2025
When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one…
4 Hybrid A/B Testing Myths That Could Be Holding You Back
By Paul Bernier · January 27, 2025
As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to…
4 Elements to Consider When Interpreting A/B Test Results
By Paul Bernier · December 19, 2024
Organizations with established A/B testing programs know that running experiments is only the beginning of the optimization process. The most meaningful insights—and impact—come from what happens next: analyzing A/B test…
A Guide to Elevating Product Experience With Hybrid Testing
By Paul Bernier · December 5, 2024
Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience…
5 Reasons to Run Experiments With Group Sequential Testing
By Paul Bernier · October 31, 2024
A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently…