Posts by Paul Bernier

Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

A magnet and stick figures to indicate customer loyalty built with hybrid experimentation.

How To Increase Customer Loyalty With Hybrid Experimentation

By Paul Bernier · February 6, 2025

When you set out to improve customer loyalty, having data that clearly indicates what your users want is preferable over guessing or relying on your own assumptions. Of course, one…

A person weighing the words myth and fact to show the consideration of hybrid A/B testing myths.

4 Hybrid A/B Testing Myths That Could Be Holding You Back

By Paul Bernier · January 27, 2025

As more organizations discover the advantages of an experimentation program, which can include everything from improved user satisfaction to revenue growth to increased market share, it can be challenging to…

A magnifying glass over charts and graphs, suggesting the interpretation of a/b test results.

4 Elements to Consider When Interpreting A/B Test Results

By Paul Bernier · December 19, 2024

Organizations with established A/B testing programs know that running experiments is only the beginning of the optimization process. The most meaningful insights—and impact—come from what happens next: analyzing A/B test…

An image of a person on a phone with an overlaid graphic indicating star ratings of their product experience.

A Guide to Elevating Product Experience With Hybrid Testing

By Paul Bernier · December 5, 2024

Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience…

A person working on a computer showing the results of group sequential testing.

5 Reasons to Run Experiments With Group Sequential Testing

By Paul Bernier · October 31, 2024

A/B testing is a necessary stage of the decision-making process for improving your web, mobile app, and product experiences. But, how can you be sure that you’re running experiments efficiently…

A person in the process of coding for website optimization.

3 Website Optimization Trends (That Aren’t AI) To Watch For the Rest of 2024 and Beyond

By Paul Bernier · October 10, 2024

If there is any single pattern emerging around website optimization beyond the integration of AI, it’s that web experiences continue to evolve. With continuous advancements in technology and user expectations,…