Posts by Paul Bernier

When it comes to deploying a JavaScript tag to your website, there are generally two main options available: you can load the code snippet Synchronously or Asynchronously. Each vendor tries…

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source]…

Responsive web design provides a great web experience for users across devices, without the need for installing native apps. Websites are built in such a way to adapt to users’…

How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments of users…

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code…

The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more complicated, there…