Posts by Paul Bernier

A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog post, we…

When it comes to deploying a JavaScript tag to your website, there are generally two main options available: you can load the code snippet Synchronously or Asynchronously. Each vendor tries…

We all do our best to eliminate latency on our digital channels. It’s been shown time and time again that slow sites correlate to lower conversion rates and less engagement.[source]…

Responsive web design provides a great web experience for users across devices, without the need for installing native apps. Websites are built in such a way to adapt to users’…

How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments of users…

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code…