Posts by Paul Bernier

Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

Mobile phone user shopping online, an experience influenced by server-side testing

5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience

By Paul Bernier · April 16, 2024

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing…

Your Path to Enhanced User Experiences Through Server-Side Testing

By Paul Bernier · February 20, 2024

Explore the nuances, benefits, and implementation strategies of server-side testing with our comprehensive guide.

The SiteSpect Partner Program

Announcing the SiteSpect Partner Program

By Paul Bernier · February 6, 2024

The SiteSpect Partner Program is designed to educate and enable the delivery of world-class services to grow the bottom line for our mutual clients.

Healthcare optimization in mobile app.

Healthcare Optimization: How to Improve App Engagement with A/B Testing

By Paul Bernier · January 31, 2024

Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution.

2024 A/B Testing Predictions

Top 5 A/B Testing & Experimentation Predictions for 2024

By Paul Bernier · January 17, 2024

It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with 77% of…

Conversion Rate Optimization

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

By Paul Bernier · December 20, 2023

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers…