A/B & Multivariate Testing

Fall is in full force! Even though we’re jumping into holiday retail season, it’s not too late to catch up from September. Check out the best blogs from this month — all with great advice and information for optimizing across your digital channels. 1) Six Questions You Should Ask When Evaluating Your Optimization Strategy Choosing…

While it still feels like we were just looking ahead to 2018, the time has come to start reflecting and looking to 2019. This month is all about the marketing trends developing now, so that you can be ready to strike come Q1 2019. Here are some of the best recent reads that break down…

Love it or hate it, the approach of November means it’s about time for businesses to buckle down and optimize for the holidays. Whether you already feel the holiday season fatigue or you can’t wait for it to start, the fact remains that this time of year means an increase of business — especially in…

Single Page Applications (SPA) have become increasingly popular over the past decade as they offer big benefits for developers and users. However, because their design is different from traditional websites, they cause a few difficulties for marketing, analytics, and SEO. First, SPAs can make it harder to track user data because of how they define…

Customers navigate a website in one of two ways: they browse or they search. Yet on-site search is not always top priority when it comes to site optimization. Given the prominence of search and the impact it has on revenue, it should be one of the key areas in your A/B testing plan. This article addresses eight…

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even A/B test on an SPA? My competition like to take  advantage of misunderstandings, assumptions, and knowledge gaps to push technology that either doesn’t meet the need…