A/B & Multivariate Testing

SiteSpect is excited to announce our new Enhanced Analytics feature. In addition to the most accurate and comprehensive analytics on the market, SiteSpect is now offering an Enhanced Analytics feature that combines two powerful tools: Outlier Data and Real User Monitoring (RUM). SiteSpect users can now add Enhanced Analytics to their optimization package. What is…

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even bigger role in helping customers find what they need. One SiteSpect client, a large grocery chain in the UK, felt that their mobile on-site search…

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code to ensure deployment goes smoothly. Product managers are typically focused on talking with customers, writing feature specifications, and managing the process of what makes it…

SiteSpect’s Customer Services team know the tool better than anyone. From building campaigns to advising on optimization strategy they use every feature SiteSpect has to offer. In this blog, Kate Orchard, Senior Optimization Consultant at SiteSpect, shares her favorite feature. Favorite Feature Email / Ad Testing, located in the three dot menu within the A/B…

We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my approach to optimization, and I walked through ways to answer the questions: Who is the user? What experience should you show a user? How should…

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details to secure each user’s booking, but does not actually charge the card until the time of the stay. The brand suspected that this detail caused…