A/B & Multivariate Testing

In this summer’s issue of Future Banking, SiteSpect Europe’s Maarten Plokker, Managing Director, outlined ways that financial institutions should be optimizing their digital channels to improve the customer experience. The full interview can be found here – “Banks Need to Know Their Digital Customers”.  In the article, Plokker discusses the changing expectations customers have for…

According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert, and acquisition efforts cost a lot more than nurturing the customers you have. So, while optimizing your digital channels it’s a good idea to focus…

You’re shopping online for a new rug for your living room, and you find the perfect one. You add it to your cart, and on the next screen you see product recommendations pop up for rug pads. Oh yeah! You do need a new one for your new rug, so you add that to your…

We are reaching out to update you on SiteSpect’s plans and operations in the midst of the ongoing COVID-19 (Coronavirus) pandemic. As businesses and services reopen across the United States and the rest of the world, we remain committed to three things: Ensuring the safety of our employees and their families Continuing to provide exceptional…

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the higher price, the savings, and the lower price aren’t communicated just right you could lose out on the conversion benefit of the sale altogether. For…

Product recommendations are a key part of any personalization strategy. Nothing gives a customer a more tailored experience than items chosen specifically for them. Personalized product recommendations streamline the shopping process and introduce customers to items they might not have been aware of. It gives online customers the experience of shopping with an expert, and…