A/B & Multivariate Testing

Earlier this week we published a statement from our CEO, Patrick Romich, on how SiteSpect is prepared to support our customers during this Covid-19 outbreak. In the following days, we’ve helped many of our clients adapt to the changing needs of their own customers, and have learned some helpful best practices along the way. We…

Welcome to installment 4 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience. In the first 3 blogs, I introduced my approach to optimization, and I walked through ways to answer the questions, Who is the user?, and What experience should you show a user? Today, we’re on question 3:…

Welcome back to my blog series, “5 Questions You Need to Answer to Optimize an Experience.” If you missed the first two, you can find them here, “Five Questions You Need to Answer to Optimize an Experience,” and here, “Who is the User.” In this blog, I’m tackling Question Two: What experience should you show…

SiteSpect’s Customer Services team know the tool better than anyone. From building campaigns to advising on optimization strategy they use every feature SiteSpect has to offer. In this blog, Andrew Herz, one of SiteSpect’s Solutions Developers walks through his favorite feature. Favorite Feature Global Variations, located in the left navigation bar under Components. How does…

You’re testing, personalizing, and testing your personalization campaigns. And, your personalization campaigns have gotten more and more creative. But in order to get the big impact you’re looking for, you need to make sure you’re measuring the right KPIs. As an optimization consultant, I help a lot of brands get the most out of every…

The first question we’re tackling is perhaps deceptively straightforward seeming, Who is the user? It sounds simple, but it has some nuance to it that we should explore. Let’s start with an example. I aggregated some data from SiteSpect’s customer base, and found the following information on who the user is.  As you can see,…