As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How to Launch New Features with Testing

April 22, 2020

Share

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code to ensure deployment goes smoothly. Product managers are typically focused on talking with customers, writing feature specifications, and managing the process of what makes it into the final release.

Amidst all of this activity is usually some risk. Hoping that a new release will improve conversion just doesn’t cut it anymore. But the good news is that there are ways to both mitigate risk and learn valuable insights without negatively impacting your conversion. The best practice is to test new features to a subset of your audience and measure behavior upfront, before a launch to all customers. And SiteSpect can help.

Let’s walk through an example of how to conduct a feature launch with testing. For this example, we’ll use a web application for a large online retailer.

Learn How We Do Server Side Testing

1. Determine the intended audience

Before you can test a new feature, figure out the audience for which it is intended so you can target the feature appropriately. Using our example above, if you have redesigned the whole checkout process for visitors on a smartphone, you will likely only want to show the new feature to a subset of smartphone visitors.

2. Roll out the feature to a portion of traffic

Once you have identified the audience that will be exposed to the new feature, you can begin to create all of the necessary test elements. Before activating the campaign, remember to show the new feature to a small subset of your intended audience for test purposes. This offers the ability to quickly measure KPIs while also checking for misplaced code or a poor experience.

The size of your test audience for the new feature depends on traffic volume. If your site receives a significant amount of traffic, we recommend rolling out the feature to 1-3% of your traffic. This can always be adjusted if you aren’t getting the necessary traffic to reach statistical significance.

Check Out A New Release Case Study

3. Measure. Measure. Measure. And Segment.

We can’t stress this enough: measurement is the basis for any good testing program. Regardless of whether the results are positive or negative, if you don’t have data to help accurately gain insight into user behavior, then you are simply relying on opinions.

In the example of a web application for a large online retailer, we would want to measure conversion rates, average order values, order values by departments, add to cart rates, number of hits on the checkout page per department, and more. In a registration-centric application, you may focus more on form submissions and follow-ups. Analyze test results as a whole and by individual segments to see how specific groups of users behaved with the new feature. If you are releasing a new feature to smartphone users only, make sure to look at how different smartphones are impacted by it. You can use this data to further refine the feature accordingly.

4. Increase exposure to the feature

After showing the new feature to a small subset of visitors and validating that there is not a negative impact to conversions, increase the exposure to a larger set of the audience. This “soft launch” tactic will ensure that by the time a majority of your audience sees and interacts with the new feature, it will have been refined and perfected. Continue to closely monitor and measure all of the important KPIs of this new feature with an increased number of visitors.

5. Provide feedback to all stakeholders

After your test completes and you have significant results to share, be sure to provide feedback to key stakeholders in your organization. We recommend that you keep a development or product management resource involved in the feedback loop so that as data is provided on new features, improvements can be made and re-tested.

Whether you are releasing a new feature or a major product, these tactics can enable you to gather feedback and data on the impact of the change. This feedback loop is a huge win for product managers who can now see immediate data-driven results from any feature at any time.

Share

About Paul Bernier

Paul Bernier is Director of Product Management at SiteSpect. He has a background in website optimization and development, as well as web analytics. He is based in Boston.

Email Paul Bernier

Suggested Posts

Tis the season shrug.png

Seasonal Conversion Rate Optimization: Don't Make These Five Mistakes

Mobile_Ecommerce_2014.jpg

Mobile Commerce and the 2014 Holiday Season

Hand putting wooden five star shape on table. The best excellent business services rating customer experience concept

5 Ways to Use Product Recommendations for a Better Customer Experience

Leave a Comment

Your email address will not be published. Required fields are marked *