A/B & Multivariate Testing

As of Q3 2019, mobile devices account for about 52% of all web traffic, but mobile optimization still lags behind web optimization. Site performance has a huge impact on conversion, so there is a lot of opportunity for many businesses to see big gains in their mobile business. So, what are some of the most…

When you’ve implemented a new software you’ve probably invested a lot of money and are anxious to see your ROI. Most solutions though leave you unclear about when you can see returns and start having successes. However, with SiteSpect, clients can have full implementation done in as few as three days, and can see up…

Ecommerce optimization often comes down to two common goals: Get more people to buy: Conversion. Get people to buy more: Average order value. Optimizing for conversion is all about making the checkout process as easy as possible and eliminating barriers to that final “purchase” click. We usually put our attention here first because it tends…

In 2019, Safari released Intelligent Tracking Prevention (ITP), now on version 2.3. Firefox then released its own set of tracking prevention policies: Enhanced Tracking Protection. Closely following suit, Microsoft Edge and Google Chrome each announced their own sets of tracking protection features in early 2020. While each browser now has its own rules, the common…

While we’re at home right now and unable to interact in the ways we used to, we’ve been hosting casual weekly webinars to keep up the communication and highlight some ways that A/B testing, personalization, and optimization can help your business right now. You can always rewatch these anytime on Youtube.com. But, if you prefer…

Product recommendations are growing in ubiquity, and for good reason. They help customers find what they’re looking for, they help brands highlight products, and they streamline the online shopping process. But, product recommendations aren’t one-size-fits-all — they depend on the algorithms that drive them. In this blog, I’m sharing an excerpt from our newest ebook,…