As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
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More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Part 6/6: Are the Tools in Your Ecosystem Helping or Hurting?

March 31, 2020

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We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my approach to optimization, and I walked through ways to answer the questions:

  1. Who is the user?
  2. What experience should you show a user?
  3. How should you deliver that experience?
  4. Was the User’s Experience Any Good?

Once you have an understanding of how to evaluate the user experience, it’s crucial to also evaluate the tools in your ecosystem that touch that experience. Often, and for many reasons, organizations stick with the tools they have and try to make the best of them. But, to fully optimize the user experience, the final step is to look at the tools in your ecosystem and determine whether they are underutilized, providing conflicting data, not achieving your goals, or performing as you’d like them to. Here is how I suggest evaluating your technology ecosystem.

Which Tools Answer Which Questions?

Many organizations find that they have multiple tools to answer different parts of the same question — for example, a basic analytics tool, plus a heat mapping tool. Or, multiple teams may be using different tools to answer the same question, which produces silos of redundant information. For example, RUM performance data may be available only to your IT team to measure performance, while your Marketing team measures performance with an entirely different tool. Below are some common types of tools and the questions that they answer.

Are those tools talking to each other?

Most companies have multiple tools to address each question. So, it’s important to make sure that those tools communicate with each other and across your ecosystem. Typically, this is done through “product integrations,” which requires each tool in your ecosystem be integrated with all others — or with at least one centralized location. This can work, but presents a couple of limitations. First, it necessitates additional time and effort to configure the integration, and limits your ability to analyze and react in real time.

One alternative is to leverage a more distributed data layer which communicates information about the user and the experience. A data layer is a hidden object in the page that usually describes something about the user, the experience, a product, or any piece of relevant contextual information. Other applications in your ecosystem can see this object to inform them what to do. It’s important for your solutions to have the flexibility to integrate through multiple options including APIs, cookies, and data layers to future-proof the communication as technology changes.

What other parts of the organization should you be talking to?

Most teams in your organization either own or play a significant role in offering users a great experience. Part of evaluating your ecosystem should involve talking to each team invested in the user experience to understand how they answer each of the above questions. See if their approaches align with yours… or not.

Some of the teams to check in with are:

  • Marketing: Most outbound marketing teams have a defined set of audiences to drive social, email, and print marketing. Are their audiences the same as yours? What types of experiences are they providing? Do they align with your audiences and segments?
  • Merchants: In the case of ecommerce companies, merchants drive their own set of promotions and offers. Some may be automated through product recommendations while others will be a part of conversion campaigns. Check to see if there are any conflicts with the users and types of experiences. Also understand what products they are using to deliver promotions on your site? How are they using CMS? What other 3rd-party tools are used? Are they using JavaScript tags?
  • UX: Every UX team will have a defined group of personas and an understanding of the user experience for each group. Does this match what you’re learning from other teams? If, not, where do they differ?
  • Product Managers and Dev teams: If you don’t have one platform for both client-side and server-side optimization and analytics, what tools are product and development teams using to test releases? If not segmented properly, these different experiences may interfere with optimization campaigns across the organization.
  • IT: IT teams typically have a lot of information regarding site performance. This then provides insights into user experience. Real User Monitoring (RUM) data can also allow you to segment performance information to match your audiences. Keeping performance information for each segment is critical to validating if you are successfully offering a great experience. The problem may not be what you are delivering but how you are delivering it.

Optimization Across the Organization

As you can see from this series, optimizing a user experience entails a lot more than measuring conversions. To do it right, you have to dive deep into every component of the experience, coordinate across teams, and consider factors you may not have considered previously. But, at the end of the process, you’ll be able to say that you are truly invested in optimization.

If you have any questions, or would like to continue the conversation, please don’t hesitate to leave a comment below or reach me directly at jbougher@sitespect.com.

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Justin Bougher is the VP of Product at SiteSpect. He has a background in Product and Business Management with enterprise companies such as Walmart. He is based in Boston.

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