A/B & Multivariate Testing

There are a number of optimization platforms on the market, each touting its own set of differentiators and benefits. However, they all have one critical similarity – they are tag-based. This is something we talk a lot about at SiteSpect, as our patent makes us the only tagless solution on the market, which provides our…

Product detail pages are one of the most important factors for conversion for ecommerce sites. It’s typically the last stop a user takes before adding an item to their cart and is where they learn about the product. Like most retailers, this major liquor chain with a large online inventory has a lot of important…

There are many factors that influence user behavior on a site, but one virtually universal way to help visitors find what they need and improve conversions is to clearly and accurately set customer expectations. This sounds simple enough, but can actually prove tricky. There are a few common places in the customer journey where expectations…

One of the questions that comes up all the time in web optimization — especially for bigger design changes — is whether you should A/B test or multivariate test. Each type of campaign structure serves a unique purpose and answers a different question. The simple answer is that multivariate testing is for situations where you…

It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance, get results, and make decisions. But not all businesses thrive on immense traffic numbers, and even brands who do may find circumstances where certain experiments…

One of the benefits of A/B testing your digital channels is that you can rely on customer behavior rather than just customer feedback to understand what components of your site work well and which don’t. However, direct customer feedback can still be immensely valuable — it provides qualitative data that can illuminate the findings from…