Posts by Patrick Romich

COVID-19 Information: SiteSpect’s Preparedness

By Patrick Romich · June 26, 2020

We are reaching out to update you on SiteSpect’s plans and operations in the midst of the ongoing COVID-19 (Coronavirus) pandemic. As businesses and services reopen across the United States…

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How to Foster a Culture of Experimentation at Your Organization

By Patrick Romich · October 8, 2018

Time and time again, I see executives across organizations striving to balance the creative and less measurable components of their jobs with the necessary and reliable business wins. This often…

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3 Reasons Why Your Business Needs Server-Side Optimization to Enhance your Customer Experience

By Patrick Romich · June 16, 2017

The evolution of optimization and A/B testing is not unlike an endurance athlete chasing his or her next endorphin high. Maybe it all started with a local 5k, but the…

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Optimization and A/B Testing Strategies for the Seriously Customer Driven Enterprise

By Patrick Romich · May 22, 2017

Optimizing the customer experience to drive revenue, with the goal of connecting the back end to the front end, is not new. McKinsey wrote as much back in October of…