Marketing

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit. Loyal customers not only mean recurring revenue for your business, but they also tend to spend more per purchase and have a higher lifetime value. …

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that provides a personalized experience. A robust personalization strategy is even more important now as more shoppers opt for digital experiences. Check out these three industry…

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is a lot to reflect on and much to look forward to. Here are three articles with customer experience, retail, and martech trends to watch in…

We are thrilled to share that The Forrester Wave™: Experience Optimization Platforms Q4 2020 report named SiteSpect in its evaluation. SiteSpect is an industry leader in digital optimization, offering A/B testing, personalization, product recommendations, and more. We are proud to be included in this year’s Forrester Wave™: Experience Optimization Platforms Q4 2020 report. We are…

Holiday shopping is looking quite different this year as many customers opt for digital experiences. Online retailers are seeing a huge influx of traffic, and many need to rethink their customer experience strategy as they’re faced with a whole new set of consumer preferences. While empathy is a crucial piece of the customer experience in…

Customer experience has always been at the forefront of marketing, and COVID-19 has made it even more prominent this year. As more consumers turn to digital experiences, CX strategy is crucial for any online business. This month, we’re discussing some of the latest tips and tricks to help you create a better customer experience. CMS…