Marketing

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.  A/B testing and optimizing your marketing efforts is the key…

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…

The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to:  Access more-powerful web optimization tools.  Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…

We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our personalization engine. These customers range from analytics professionals to CMOs in the retail, finance, and services industries. One customer calls SiteSpect a “must-have” for online…

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences. But with growing concerns from users and increasing privacy regulations, it’s crucial to let your customers know what data you’re collecting from them, what you…