Posts by Nicole Hanson

How to Optimize for B2B

By Nicole Hanson · October 26, 2021

B2B websites face some unique challenges in A/B testing and digital optimization versus B2C sites. Your target audience is typically a group rather than an individual, and you may be…

SiteSpect Synopsis: Privacy & Personalization

By Nicole Hanson · August 12, 2021

Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a…

SiteSpect Synopsis: Digital Marketing Tips and Trends

By Nicole Hanson · July 8, 2021

Marketing is an ever-changing field, with digital marketing becoming a primary focus as more businesses move online. The shift to a digital-first world means increased competition in the digital marketing…

How Sun & Ski Sports Compared Product Recommendation Placements

By Nicole Hanson · July 1, 2021

One of the largest specialty outdoor retailers in America, Sun & Ski Sports is inspiring you to let adventure into your life confidently through exceptional customer service, first-hand expertise, and…

SiteSpect Synopsis: Building Better Customer Relationships

By Nicole Hanson · June 4, 2021

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these…

How Coles Liquorland Released a New Payment Option with SiteSpect Rollouts

By Nicole Hanson · May 20, 2021

Liquorland is a leading liquor chain in Australia and a part of Coles Group, one of Australia’s largest and most iconic retailers. The chain’s online business is central to their…