Marketing
Trouble in Westeros: A/B Testing and Optimization in Game of Thrones
By Ruby Brown •
We are two weeks out from the final season premiere of Game of Thrones — but if you’re anything like me then you knew that already. As we ramp up to the big day and scrutinize every tweet, interview, and insta from any cast member, I’m also looking back on the show for some professional guidance.…
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