Marketing

A Thank You to Our Customers

By Kevin Plankey · April 21, 2021

We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our…

SiteSpect Synopsis: Customer Data Privacy

By Nicole Hanson · April 15, 2021

The topic of consumer data privacy seems to come up more and more often in marketing, digital optimization, and ecommerce. Customer data is the cornerstone of providing relevant, personalized experiences….

SiteSpect Synopsis: Building Customer Loyalty in 2021

By Nicole Hanson · March 17, 2021

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit….

SiteSpect Synopsis: Retail Personalization in 2021 and Beyond

By Kevin Plankey · February 17, 2021

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that…

SiteSpect Synopsis: Trends to Watch in 2021

By Kevin Plankey · January 14, 2021

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is…

The 2020 Forrester Wave for Experience Optimization Platforms: How We Compare

By Kevin Plankey · December 22, 2020

We are thrilled to share that The Forrester Wave™: Experience Optimization Platforms Q4 2020 report named SiteSpect in its evaluation. SiteSpect is an industry leader in digital optimization, offering A/B…