Marketing

June Visual Editor Update

Earlier this month, we talked about all the things we are looking to do to help the Marketer improve the user experience. We will be launching new Visual Editor features throughout the summer but I wanted to bring up one in particular: our new color picker.  Pre-Picked Colors for Consistent Branding We have improved a…
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How SiteSpect Benefits Marketers

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.  A/B testing and optimizing your marketing efforts is the key…
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SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…
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Our 2021 Product Vision

The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to:  Access more-powerful web optimization tools.  Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…
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Omnichannel retail technology

SiteSpect Synopsis: The Importance of Omnichannel Customer Experience

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…
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A Thank You to Our Customers

We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our personalization engine. These customers range from analytics professionals to CMOs in the retail, finance, and services industries. One customer calls SiteSpect a “must-have” for online…
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