Marketing

July Visual Editor Update

It’s August, and that means more new features for our Visual Editor. We have added many new features over the last several months so check out some of my previous blogs to read about those capabilities. In this blog I’ll talk about two major features we just added that I know you’ll be excited about.…
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The Future of Marketing: What to Expect in a Cookie-less World

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
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SiteSpect Synopsis: Digital Marketing Tips and Trends

Marketing is an ever-changing field, with digital marketing becoming a primary focus as more businesses move online. The shift to a digital-first world means increased competition in the digital marketing space, specifically around advertising. According to eMarketer, digital ad spending is expected to increase by 17% in 2021.  Aside from increased competition, digital marketers also…
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June Visual Editor Update

Earlier this month, we talked about all the things we are looking to do to help the Marketer improve the user experience. We will be launching new Visual Editor features throughout the summer but I wanted to bring up one in particular: our new color picker.  Pre-Picked Colors for Consistent Branding We have improved a…
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How SiteSpect Benefits Marketers

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.  A/B testing and optimizing your marketing efforts is the key…
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SiteSpect Synopsis: Building Better Customer Relationships

We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be taking these experiences a step further and building authentic relationships with their customers.  According to Gallup, companies that provide an emotional connection with their customers outperform the…
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