Posts by Kevin Plankey

Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And…

For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests.  If you haven’t…

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at…

Traditional testing and product recommendation platforms tend to be separated, both in terms of technology but also in terms of teams and functions. This separation often leads to organizations not…

For e-commerce websites, product recommendations play a crucial role in enhancing the user experience and boosting conversion rates. However, many organizations miss out on optimization opportunities by failing to integrate…

For digital marketers and product developers, A/B testing is critical to enabling data-driven decision-making and providing a clear understanding of product and site change impact. However, achieving meaningful results from…