Posts by Kevin Plankey

SiteSpect Named Market Leader in A/B Testing Software Customer Success Report

By Kevin Plankey · July 29, 2021

We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers.  FeaturedCustomers,…

The Future of Marketing: What to Expect in a Cookie-less World

By Kevin Plankey · July 15, 2021

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming…

How SiteSpect Benefits Marketers

By Kevin Plankey · June 25, 2021

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but…

How Schiphol Airport Increased Conversions

By Kevin Plankey · May 6, 2021

Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence…

A Thank You to Our Customers

By Kevin Plankey · April 21, 2021

We are thrilled to announce that SiteSpect has received 4.9 out of 5 stars on Gartner Peer Insights. This score is based on outstanding customer reviews we’ve received for our…

Detailed Decision Criteria for Choosing an Optimization Platform

By Kevin Plankey · April 9, 2021

Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to…