Posts by Kevin Plankey
8 Simple A/B Testing Strategies You Should Focus on Today
By Kevin Plankey · June 23, 2022
A/B testing compares two or more versions of a page to determine which factors increase conversion and improve the customer experience. Color, imagery, headlines, product content, landing page presentation, etc.,…
Drive Growth with Customer Experience Optimization
By Kevin Plankey · April 18, 2022
In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The…
SiteSpect Named in G2 Winter 2022 Report
By Kevin Plankey · February 10, 2022
We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as…
3 Personalization Best Practices, Where to Start
By Kevin Plankey · January 28, 2022
Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience….
The Marketer’s Conversion Rate Optimization Checklist
By Kevin Plankey · January 20, 2022
Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something…
SiteSpect Named Market Leader in A/B Testing Software Customer Success Report
By Kevin Plankey · July 29, 2021
We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers,…