Posts by Kevin Plankey

If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you…

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions…

A/B testing detects what best resonates with your website visitors to help improve engagement and conversions. You can A/B test a whole new page design to see which one engages…

Another exciting Black Friday and Cyber Monday are in the books! We are so pleased to report that in 2022, SiteSpect customers have enjoyed another fantastic Black Friday and Cyber…

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of…

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your…