Posts by Kevin Plankey

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SiteSpect has Optimized 2022 Black Friday and Cyber Monday!

By Kevin Plankey · November 29, 2022

Another exciting Black Friday and Cyber Monday are in the books! We are so pleased to report that in 2022, SiteSpect customers have enjoyed another fantastic Black Friday and Cyber…

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Go From Now to ‘Wow!’

By Kevin Plankey · November 4, 2022

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of…

Marketing Success

Experimentation for Marketing Success

By Kevin Plankey · October 21, 2022

Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your…

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Mistakes to Avoid When A/B Testing

By Kevin Plankey · October 14, 2022

In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a…

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Building A Culture Of Optimization: What’s In It For You?

By Kevin Plankey · September 30, 2022

Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on…

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SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines

By Kevin Plankey · August 1, 2022

We’re thrilled to share that SiteSpect has been included the Gartner® 2022 Magic Quadrant™ for Personalization Engines. According to this Magic Quadrant report, “Personalization engines help marketers identify, select, tailor…