Marketing

I’ve worked with a lot of organizations over the years, always in roles that are dependent upon marketing and the internal IT infrastructure working successfully. I’ve seen it succeed and I’ve seen it fail. The key is the relationship between the CMO and the CIO. Historically, these two roles work in completely different spheres of…

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based on use case. In the end, all of these use cases and products focus on better understanding the customer and providing a great experience. They…

Earlier this month, Google announced a series of upcoming changes beginning with Chrome 80, which, among other updates, prevents cross-site tracking by default. This is primarily a security update, but also has ramifications for marketing — especially for advertising and remarketing. For this blog, I sat down with Cory Underwood — you’ll recognize him from…

The term “experiential retail” popped up a lot last year, talking about trends in brick-and-mortar storefronts. Retail Dive gives a good overview, which is a good place to start. The idea really addresses creating an environment you can’t replicate online. But now, as we’re practicing social distancing and most businesses have had to move exclusively…

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we learned in 2019, and where that can take us in 2020 for marketing. 1. Consumer privacy matters In 2019 Safari made the biggest privacy splash…

SiteSpect Product Recommendations solution is here. In honor of our newest way to help you personalize your website, this blog will break down 5 different ways to use Product Recommendations to give your visitors an even better customer experience and send your conversions through the roof. #1: You May Also Like This strategy uses data…