Marketing

It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance, get results, and make decisions. But not all businesses thrive on immense traffic numbers, and even brands who do may find circumstances where certain experiments…

When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than tripled since 2007. With the continually increasing demand for online shopping, it’s crucial for retailers to optimize the customer journey. Digital optimization is the key…

Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a direct result of COVID-19. For many, this means canceled events, decreased ad spend, and delayed or canceled marketing campaigns. While most paid marketing activities may…

It’s no secret that COVID-19 has changed every aspect of our lives. From the way we work to the way we shop, people around the world are adjusting to the new normal. As many places begin to reopen, people are opting to go out less often and simply do things digitally. Online sales were up…

When you’ve implemented a new software you’ve probably invested a lot of money and are anxious to see your ROI. Most solutions though leave you unclear about when you can see returns and start having successes. However, with SiteSpect, clients can have full implementation done in as few as three days, and can see up…

Product launches are an exciting but hectic time. Marketers are busy preparing communications and campaigns to highlight the new features and benefits, while IT and development teams are double-checking code to ensure deployment goes smoothly. Product managers are typically focused on talking with customers, writing feature specifications, and managing the process of what makes it…