Marketing

Digital personalization is about more than simply using a customer’s name or showing them an ad over and over that they engaged with once. This said, to personalize effectively, you don’t need to know everything and anything about your audience. Opt for a lean data approach (in contrast to big data), and only capture and…

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a definite shift taking place. A lot of optimization is moving away from a marketing-centric team and moving to a product and development team. At SiteSpect,…

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your job easier. But the question remains: which application will be the right fit for you and your company? Prior to SiteSpect, I’ve previously worked for…

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as a contender in the G2 Winter 2022 Report. SiteSpect scored 8.32/10, coming in above other popular tools including VWO, AB Tasty, and Optimizely. G2’s rankings…

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression…

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…