Marketing

Person at laptop displaying G2 logo and website

Researching Software Applications, the Marketer’s Guide to G2

When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your job easier. But the question remains: which application will be the right fit for you and your company? Prior to SiteSpect, I’ve previously worked for…
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G2 Winter Report 2022

SiteSpect Named in G2 Winter 2022 Report

We are pleased to share that based on user reviews across a wide range of A/B testing tools and our high market presence, SiteSpect was recently ranked by G2.com as a contender in the G2 Winter 2022 Report. SiteSpect scored 8.32/10, coming in above other popular tools including VWO, AB Tasty, and Optimizely. G2’s rankings…
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Group of professionals at computers. Google AdSense + SiteSpect Logos.

Google AdSense Tracking Challenges that SiteSpect Solves with Integration

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression…
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Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…
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Ad Blocker Feature Image 2

What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them

Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
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SiteSpect Synopsis: Privacy & Personalization

Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a Pew report, 79% of Americans are concerned about the way companies are using their data. But even with data privacy concerns, people want and expect…
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