Marketing

Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…
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Ad Blocker Feature Image 2

What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them

Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
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SiteSpect Synopsis: Privacy & Personalization

Marketers have had to keep up with many new privacy regulations in recent years, including laws like GDPR and CCPA, and browser tracking protections like Safari ITP. According to a Pew report, 79% of Americans are concerned about the way companies are using their data. But even with data privacy concerns, people want and expect…
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July Visual Editor Update

It’s August, and that means more new features for our Visual Editor. We have added many new features over the last several months so check out some of my previous blogs to read about those capabilities. In this blog I’ll talk about two major features we just added that I know you’ll be excited about.…
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The Future of Marketing: What to Expect in a Cookie-less World

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
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SiteSpect Synopsis: Digital Marketing Tips and Trends

Marketing is an ever-changing field, with digital marketing becoming a primary focus as more businesses move online. The shift to a digital-first world means increased competition in the digital marketing space, specifically around advertising. According to eMarketer, digital ad spending is expected to increase by 17% in 2021.  Aside from increased competition, digital marketers also…
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