By Kevin Plankey
June 25, 2021
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.
A/B testing and optimizing your marketing efforts is the key to growing conversions. Whether you’re optimizing your website copy or the overall look and feel, SiteSpect can help you enhance the customer experience and maximize your revenue. Here are a few SiteSpect features that can benefit your marketing team.
A/B testing allows you to compare two or more versions of an element on your site to see which one your visitors prefer. Even if you think you know what your customers want, you can’t say for sure until you A/B test it.
While you may think of A/B testing as trying different headlines or button colors, you can A/B test virtually anything with SiteSpect. Our tool offers both client-side and server-side testing, which means you can optimize both the look and feel (client-side) as well as the functionality of your website (server-side) in one convenient platform. For example, you might want to update some visual elements of your checkout page with client-side A/B testing, and you can also optimize your entire checkout flow with server-side A/B testing. By utilizing both types of A/B tests, you can optimize the entire user experience, both visually and functionally.
We also offer a Visual Editor tool that allows you to update site elements without any coding or technical knowledge. Our point-and-click editing makes it simple for anyone to implement changes or A/B tests quickly. Plus, we’re adding many new capabilities to our Visual Editor in 2021 to help marketers drive more conversions and revenue. No matter what you’re A/B testing, you’ll learn more about your customers and will be able to refine the user experience.
Personalization is another cornerstone of digital optimization that allows you to deliver the right experience to the right user at the right time. With SiteSpect, you can offer personalized experiences to your users based on behavioral (i.e. in-session or previous visit behavior) or contextual targeting (i.e. device type or user location). By aligning your messaging with your targeted audience, you can deliver a truly tailored experience to your visitors.
While personalization can seem difficult or time-consuming to implement, it all comes back to the quality of your data. SiteSpect offers deep analytics that allow you to track many different user attributes and behavior so you can accurately target your audiences. As you run more A/B testing and personalization campaigns, you’ll continue to collect high-quality data so you can deliver more personalized messaging and keep your customers coming back.
Much like personalization, product recommendations also help you deliver a tailored experience to your users. By recommending items based on past or in-session behavior, you’ll help your customers find what they’re looking for. Even if a user is visiting your site for the first time, you can still deliver relevant product recommendations based on items similar to the one they’re viewing or your brand’s most popular items.
Product recommendations not only create a seamless shopping experience, but they also introduce your customers to items they may not have noticed before. Delivering the right product recommendations at the right time will boost your customer retention and improve business metrics like average order value, lifetime value, and revenue.
Visit our SiteSpect for Marketers page to learn how we can benefit your marketing team.
To learn more about SiteSpect in general, visit our website.
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