Best Practices

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a definite shift taking place. A lot of optimization is moving away from a marketing-centric team and moving to a product and development team. At SiteSpect,…

On March 8, SiteSpect Europe hosted a conversion rate optimization (CRO) knowledge event in Het Centraal Ketelhuis in Amersfoort, Netherlands. It was an inspiring afternoon full of knowledge sharing by our customer Schiphol, one of our partners, Direct Impact, and our colleague Erwin Kerk. Various organizations attended the event to gain knowledge and share their…

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience. And this expectation doesn’t just apply to household brand names. Customers want their online experience tailored to them no matter who they are visiting. Here…

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see a dedicated web optimization team or manager, or you may see the job dispersed among various teams, both internally and including support contractors. But, regardless…

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is a satisfied customer? You can possibly tie satisfaction to some concrete behaviors like purchases or subscriptions. But as anyone who has shopped online knows, you…