Best Practices
Experimentation for Marketing Success
By Kevin Plankey •
Increased competition is driving marketers to find ways to improve customer loyalty. Everyone has heard this statement before, but you don’t need to overhaul your organization or copy everything your competition is doing to beat them at the loyalty game. To beat competitors to the punch, experimentation is the name of the game. But you…
Read More Mistakes to Avoid When A/B Testing
By Kevin Plankey •
In this article, we’re going to talk about A/B tests and why they fail. But first, it’s important to note that gaining insight from even failed A/B tests is a good thing. It’s easy to make mistakes when A/B testing. What you want to avoid is making the same mistake repeatedly that your experiment is…
Read More Key Learnings from 2022 Customer Advisory Board Europe
By Maarten Plokker •
On September 20th we had the honor and pleasure of hosting our European Customer Advisory Board (CAB) event in the Atlético de Madrid Stadium in Madrid, Spain. On the evening of the 19th we kicked off the event and hosted a Tapas & Drinks party to welcome the SiteSpect customers from around Europe. The main…
Read More Building A Culture Of Optimization: What’s In It For You?
By Kevin Plankey •
Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…
Read More SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions
By Kevin Plankey •
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…
Read More How Product Recommendations Can Replicate the In-Store Experience
By SiteSpect Marketing •
More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping journey isn’t just about better,…
Read More Subscribe to our blog: