By Jen Decker
December 3, 2021
Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic.
Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and behavior.
As a marketer, you may have asked the following questions:
How can I offer an existing customer a discount?
How can I let a customer know that they still have something in their cart?
How can I offer a discount to customers who visit our site after visiting our competitor?
Our experience shows that consumers are willing to share behavioral data for a cheaper and easier brand experience. So the answer is simple, you need a tool that will allow you to consider qualities about a visitor, where that visitor has been, and what the visitor has been doing and to use that information to display a customized message or some other custom content.
Successful digital marketers know they need to cultivate trust through a personalized and appropriate customer journey at every stage of the marketing funnel.
SiteSpect’s Visitor Behavior Triggers allow you to consider qualities about a visitor, where that visitor has been, what the visitor has been doing, and to use that information to display a customized message, content, or experience.
Up until recently, if you wanted to run a promotion or present a particular message to a user based on user behavior it had to be something they did the last time they visited your site. That is past visit behavior. This can be limiting especially if you are trying to provoke immediate, real-time customer engagement.
Example: Have you ever tried to leave a website and a popup message appears saying something like “Are you sure you want to leave?”. That is something that was triggered based on your in-session behavior. Another example would be if you added something to your cart but didn’t complete the purchasing information. The trigger could be a popup that happens after a specified amount of time passes. This could include an additional incentive such as another discount, an expiration countdown, or a message asking if you need help or support.
Enabling visit-level behavior triggers enhances a marketer’s ability to target users throughout their journey based on specific actions and in-session behaviors to deliver a personalized consumer experience. This added personalization component builds trust and loyalty with your brand. Consumers respond positively when brands demonstrate their investment in the relationship. The experience is positive because the consumer feels special.
A study found that companies who excel at personalization generate 40 percent more revenue from those activities than their competitors. So if your company is currently using an optimization platform like SiteSpect, find out if they offer an in-session behavior trigger tool. Chances are they don’t.
If your company website does not offer a personalized consumer experience, consider this. Consumers expect the businesses they buy from to recognize them as individuals and know their interests. When asked to define personalization, consumers associate it with positive experiences of being made to feel special. They respond positively when brands demonstrate their investment in the relationship, not just the transaction.
It’s a competitive landscape for e-commerce, SiteSpect is here to support you and improve the customer experience. To get more information about our feature, Visitor Behavior Triggers, or to set up a demo, click here.
To learn more about SiteSpect, visit our website.
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